YoungUpstarts
AUGUST 20, 2013
Try PPC Campaigns. Co-market white papers or webinars with partners who build complementary products. Start a Loyalty, Referral or Brand Ambassador Program. Within those newsletters, companies will often offer incentives for continuing to patronize their business. It makes customers feel valued and rewarded.
YoungUpstarts
JULY 1, 2015
White papers – five to seven page papers that educate marketplace on trends and challenges. The book gives a brief but useful run down of Search Engine Optimization (SEO), educating readers on the difference between Pay Per Click (PPC) ads like Google AdWords and organic content on the Search Engine Results Page (SERP).
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ConversionXL
OCTOBER 30, 2021
Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. It is possible to go after low-intent keywords, but there’s a lower chance of conversion (meaning more work to take a lead through your funnel).
ConversionXL
NOVEMBER 4, 2011
You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. Structured Approach by RedEye. Prioritize tests by potential value and cost. Invesp Conversion Framework.
ConversionXL
MAY 27, 2022
Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. What the reader will get (“The Ultimate Mindmap on How To Integrate Onsite Retargeting to Your PPC Campaign”). Why it was created and for whom (To help marketers get more from their PPC efforts). Key points. Call to action.
The Equity Kicker
FEBRUARY 6, 2012
In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The traffic is just about all organic (there is very little PPC) so the increase can all be attributed to the activity described above.
unbounce.com
DECEMBER 11, 2012
Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Landing Pages for PPC. Download our free white papers and reports for some bedtime conversion optimization reading. PPC & Landing Pages. Landing Pages. Landing Page Examples.
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