Duct Tape Marketing

SEPTEMBER 27, 2012

One of the biggest reasons for a high bounce rate (and a poor PPC quality score for PPC) is that people lose the information scent when they arrive at your page, thinking they are in the wrong place. Then show the widgets when the count is high enough and switch back to a form. The back button. Then your competition.

Conversion 78

Conversion PPC Widget Social Media 78

Startup Professionals Musings

OCTOBER 3, 2010

If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. Here are a few reasons that data might fluctuate: Season; Day of the week; Holidays; Positive or negative press mentions; Other marketing campaigns; PPC/SEM; SEO; Word-of-mouth. Instrument. Hypothesize. Just Do It.

Analytics 127

Analytics Technical Review Software Review Framework 127

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Those words will be more competitive to rank for.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Ensure that necessary widgets are present at the bottom of each page to enhance its sharability.

SEO 183

SEO Social Media Search Campaign 183

VC Cafe

NOVEMBER 6, 2010

AfterDownload : Site wide advertising, either with widgets, banners or text line ads. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? The advertiser is able to choose from a list of a pre-determined PPC rates for the software. VC Cafe: And how often do you update the PPC rates?

Networking 111

Networking PPC Israel Advertising 111

VC Cafe

NOVEMBER 6, 2010

AfterDownload : Site wide advertising, either with widgets, banners or text line ads. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? The advertiser is able to choose from a list of a pre-determined PPC rates for the software. VC Cafe: And how often do you update the PPC rates?

Networking 111

Networking PPC Israel Advertising 111

VC Cafe

NOVEMBER 6, 2010

AfterDownload : Site wide advertising, either with widgets, banners or text line ads. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? The advertiser is able to choose from a list of a pre-determined PPC rates for the software. VC Cafe: And how often do you update the PPC rates?

Networking 111

Networking PPC Israel Advertising 111

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. " The cool bit is that in addition to standard widgets and simple tables, you can also bundle along your smarts into the dashboard and delight your users. Smart widget, smart insights, smart decisions. But for your PPC campaigns? Absolutely!

Analytics 146

Analytics Metrics API Web 146

Duct Tape Marketing

JANUARY 25, 2016

Also, Google can read JSON-LD data even when it is dynamically injected into the page’s contents, such as by Javascript code or embedded “widgets.”. Phil Singleton is a self-described ‘SEO grunt’ obsessed with tweaking websites for search engine optimization and conversions, and creating WordPress SEO & PPC plugins.

SEO 28

SEO Kansas City Software Review HTML 28

ConversionXL

DECEMBER 2, 2015

This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). PPC/SEM campaign. (This bucket is where you place stuff for testing.). Instrument. This can involve fixing, adding or improving tag or event handling on the analytics configuration.). Hypothesize. Just do it).

Technical Review 48

Technical Review Analytics Software Review Framework 48

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

unbounce.com

DECEMBER 11, 2012

Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Landing Pages for PPC. PPC & Landing Pages. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

ConversionXL

JULY 28, 2016

Hypothetical Case Study: Acme Widgets, LLC. Let’s say you are marketing widgets for ACME Widgets, an eCommerce company that sells $200 widgets. One of ACME Widgets’ primary marketing channels is a Google AdWords campaign which yields 5,000 clicks per month at an average cost-per-click of $4 ($20,000/month of ad spend).

Widget 48

Widget Campaign Conversion Advertising 48

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If you can't avoid it, make sure your analytics practice has this process: Turn off a random number of automated reports/dashboards/widgets/data blah at least once a quarter. It just seems so good on paper and in our hearts.

Analytics 142

Analytics Web Metrics DC 142

crowdSPRING Blog

OCTOBER 10, 2018

So if you’re using our Facebook Messenger website chat widget (see the MobileMonkey website for an example of this) the conversations are instantaneously being routed from your website, to the user, via Facebook Messenger. Combine any widgets you use in your messages with a strong CTA (call-to-action).

Marketing 87

Marketing Software Review Campaign Widget 87