Both Sides of the Table

JULY 9, 2013

It’s why many modern technology companies prefer to sell individual products to end-buyers who can buy on their credit cards with limited need for approval from others. The reality is that no matter how much you want to sell your products, you can’t push them on a customer who isn’t ready to buy. “A

Customer 324

Customer PR Marketing Technical Review 324

TechEmpower

MARCH 4, 2024

It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively. This technological integration into software engineering not only enhances the productivity of development teams but also ensures that IT infrastructures are robust and reliable.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

Both Sides of the Table

OCTOBER 22, 2011

He founded the company, raised a bunch of money, built the product and established a good reputation and market position. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. In my first company we were building 4 products at the same time, which was a mistake. Dissent is fine.

Leadership 418

Leadership Technical Review Software Review PR 418

Both Sides of the Table

APRIL 20, 2010

Whenever I meet a team that had a consulting firm (even a great one) build their product it’s an immediate “pass&# from me. The VP of Engineering is also your primary interface to your head of product management and often the VP of Engineering is somebody you would drag in front of clients to win big deals.

Fractional CTO 400

Fractional CTO CTO Hire Fractional VPE Part-Time VPE 400

Both Sides of the Table

FEBRUARY 6, 2013

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Without strong PMs you build crappy products that nobody needs or that real people can’t use. Final startup grind from msuster. figure out roles. identify gaps.

Cofounder 388

Cofounder Early Stage Startup Silicon Valley 388

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Marketing Software Review Social Media 142

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. They are as good at selling you as they are at selling your product to customers. Sales people often blame the product.

Sales 382

Sales Startup Technical Review Matching 382

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

Both Sides of the Table

MARCH 24, 2014

Because it’s video it is understood so poorly by the normal tech elite but the company has an amazing combination of content production, marketing, talent management and technology (tech team of nearly 60) and I can’t think of a better partner and home to develop this great company than Disney.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

Hunter Walker

OCTOBER 14, 2024

The order is important because I fell in love with the product before I even knew about the company, and the hustle of its founder/CEO Sandro Roco. Through this process, I was able to piece together bits of information, like where to manufacture products and which distributors to work with. I’m a Sanzo drinker.

New York City 110

New York City Hockey Stick Distribution Angel Investor 110

Both Sides of the Table

JANUARY 11, 2014

In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. If this isn’t part of your culture on your product & marketing teams I can assure you it is on one of your competitors.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

MARCH 1, 2011

You have to build a product that people really love. Let me say this – whether you believe in marketing at startups or not, I think we’d all agree that you can’t have a great marketing program around a mediocre product. You need to start with an amazing product and no amazing product is built without talent.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Startup Professionals Musings

NOVEMBER 4, 2022

You need to have a technical genius on the team to get your startup product off the ground. He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. Outsourcing your core competency does not work.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

You need to have a technical genius on the team to get your startup product off the ground. He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of partners: The technical guru. Outsourcing your core competency does not work.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But these are great products and thus a lot of people stuck around at Kik to continue using it. But it works.

SEM 379

SEM Viral Marketing Widget 379

View from Seed

JANUARY 27, 2021

You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing social media interactions, event production, and project management. Supporting other external PR and media relations for the firm. You are actively engaged in the NYC or Boston tech ecosystem.

Operations 227

Operations Hiring Seed Stage Boston 227

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Product 96

Product Social Media Audience Software Review 96

YoungUpstarts

FEBRUARY 2, 2014

Secondly, Google has some really outstanding products that are attached to its search engine. Small Business, and PR Daily. are trying to win their share, and they have some converts thanks to hard-fought battles through advertising campaigns, but everyone knows that Google is going to win the war. Who hasn’t seen a video on YouTube?

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? I ask, because when you appear in the media, influential people and publications talk about you and your products and services. This is just one example of the Power of PR at work, but it can catapult your success!

PR 130

PR Public Relations Database Audience 130

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319

PR Venture Capital Hiring Seed Capital 319

YoungUpstarts

AUGUST 31, 2020

While smartphones have made us more productive by giving us tools for research, organizing our travel, or getting food right at our fingertips, conducting those activities still takes a degree of time and energy. Ultimately, artificial intelligence will free us from any tedious work. The Future of Virtual Assistants.

Artificial Inteligence 214

Artificial Inteligence Mali Management Technical Review 214

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim. IPOs dried up.

Lean 335

Lean Burn Rate Startup IPO 335

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. If you can’t raise — you’re dead. End of story. LTV is imprecise.

Metrics 150

Metrics Cost Acquisition Startup 150

VC Cafe

MARCH 16, 2025

The integration of AI and generative AI is radically transforming how consumers interact with technology, potentially leading to a wave of innovative products and services. The potential is HUGE. Take a look at the summary in gallery below. Speed is also critical. If you can, collect and use your own user data to your advantage.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

MAY 4, 2020

An online PR distribution service is beneficial for startups because the process of sending press releases is automated, saving the organization time, effort, and money. For example, you can announce the launch of a new product or the appointment of an industry professional as a key member of the organization. Acquire More Funding.

Social Media 147

Social Media Startup Distribution Public Relations 147

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Only one guy in the room knew – their tech lead.

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

FEBRUARY 9, 2021

The post USANA Wins Prestigious Awards For Product Innovation And PR Leadership To Close Out 2020 appeared first on Young Upstarts. USANA, a leader in cellular nutrition and the supplement industry, has two new achievements to mark the end of 2020.

PR 264

PR Leadership Product 264

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Another three came on board 45 days later.

PR 120

PR B2B Lean Audience 120

ConversionXL

NOVEMBER 10, 2021

Which terms are people using to search for your products? Detail the customer demographics that purchase certain products or services. Next, look at the current state of your market: Who’s interested in your product or services? Leverage Performance PR to build trust with cold traffic. Which actions do visitors take?

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will spend what you raise in the same timeframes whether you raise $1.5 million or $4 million.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

Hearpreneur

NOVEMBER 10, 2021

Here we are today, Spouse-ly is an online marketplace to shop a wide variety of handmade products and services created by military & first responder families. Cut out images, slogans, and colors that represent you, your company, and your product, and put them on the ship. Thanks to Monica Fullerton, Spouse-ly ! #2-

Naming 147

Naming Entrepreneur PR San Francisco 147

Startup Professionals Musings

JUNE 11, 2014

You need to have a technical genius on the team to get your startup product off the ground. He gives a wealth of practical advice on building a successful technical startup, including some specifics that I like on what constitutes a dream team of cofounders: The technical guru. Outsourcing your core competency does not work.

Technical Cofounder 245

Technical Cofounder Cofounder Advisory Board Startup 245

YoungUpstarts

AUGUST 3, 2020

For example, in January 1914, Henry Ford doubled his workers’ salary to $5 a day to ensure a stable workforce-a workforce that could afford the product they are making. Many companies throughout the world have run numerous PR campaigns and CSR activities before the outbreak of the pandemic, showing how much they care about people.

Leadership 189

Leadership Technical Review Java Software Review 189

Both Sides of the Table

JANUARY 27, 2013

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. The problem with the TechCrunch bounce was that it often led the the TechCrunch free fall, as in your website’s precipitous decline in traffic and your products fall in users as that same 60-70,000 rushed to try the next product.

PR 309

PR Campaign Vertical B2B 309

YoungUpstarts

OCTOBER 27, 2020

I then realized I was writing to the regular consumer, just like me, and I also wrote to the moms who were looking for solutions to everyday problems and wanted more information on products. When I first began my blog, Beauty Brite, my original intention was to share homemade beauty recipes and products I purchased on my own.

Social Media 179

Social Media Technical Review Hosting PR 179

Steve Blank

APRIL 23, 2018

When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. I’m really thinking of the factory like a product.” Think of the iPhone and its yearly new models.).

Michigan 301

Michigan Cofounder Stock Forecast 301