Remove PR Remove Product Development Remove Revenue
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New customer segments.

Marketing 115
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). IPOs dried up.

Lean 335
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10 Ways A Business Owner Can Save Money

YoungUpstarts

No matter what a business owner needs an app for — accounting, communication, brainstorming, compliance, financial transactions, employee evaluations, advertising & promotions, collaborations, creativity, management, PR, customer relations, eCommerce, web design — there’s an app for that, and it’s probably free.

Cloud 113
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Minimum Viable Team

This is going to be BIG.

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144
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How to Build a Product Launch Strategy

ConversionXL

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Maturity: The height of your product’s adoption and profitability.

Product 96
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

The entrepreneur who founded and grew the largest startup in the world to $10 billion in revenue and got fired is someone you have probably never heard of. Just as Durant had multiple interests, Musk is not only Tesla’s CEO and Product Architect, overseeing all product development, engineering, and design.

Michigan 299
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR.

Product 142