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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. For example, you may want to communicate that you have a unique offer or contest happening, an exclusive discount available for a limited time, a special product or service, or something else. Click To Tweet.

PR 241
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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Rinse & repeat. It takes options off of the table. You have a hunch.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. He thought, “This way any product you launch you can talk instantly with and get feedback from customers.&# They would give companies $250,000 to launch their products.

Product 350
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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? functional workgroups vs. product workgroups). 8:17 How did you decide to go with either shrinkwrap or web only product? 11:00 Mark on over-hyping PR. what is the difference between a “pivot” or a “double dribble” (changing your business completely)?

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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 329
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Everything you learn in YC, in 10 minutes

VC Cafe

Also, try using your competitors’ products. Launch a Minimum Viable Product (MVP) quickly: Aim to get something into users’ hands within two months, regardless of the initial state. Avoid excessive iteration before launching, as getting user feedback is crucial.