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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. For example, you may want to communicate that you have a unique offer or contest happening, an exclusive discount available for a limited time, a special product or service, or something else.

PR 241
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Finance and PR – The Bottom Line

Rembrandt Communications

CFOs, Before You Turn Down That Public Relations’ Proposal…. Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. 5 Reasons to Review That PR Proposal Before It Ends Up In the Trash. Specifically, here are….

PR 147
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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 329
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Everything you learn in YC, in 10 minutes

VC Cafe

Also, try using your competitors’ products. Launch a Minimum Viable Product (MVP) quickly: Aim to get something into users’ hands within two months, regardless of the initial state. Avoid excessive iteration before launching, as getting user feedback is crucial.

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Not to mention, early-stage startups usually only employ a few people focused on product and development. The launch of a new product, feature or offering.

PR 103
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

They communicated this to product management who looked at all of the internal requirements we had generated (e.g. and product management worked with me to decide what to build & when. I spent time with the folks (Klaus Schauser and Brian Danahoo) at AppFolio before they ever launched their products. They recorded it.

Customer 280
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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Get your product/market fit working before you ramp up your costs (or raise too much money). I’m going to save that for a future blog post.

PR 279