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Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. Over the years marketers have found that using numbers to compare yourself to other products works well.
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Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. Conduct client development interviews.
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