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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. For example, you may want to communicate that you have a unique offer or contest happening, an exclusive discount available for a limited time, a special product or service, or something else. Click To Tweet.

PR 241
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Using Generative AI to Drive Corporate Impact

TechEmpower

In the sphere of software engineering , AI is pivotal for corporate IT by automating coding, optimizing algorithms, and enhancing security to boost efficiency and minimize downtime. Overall, generative AI is a transformative asset in the software engineering lifecycle, from conception to deployment.

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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

The part of the movement that resonates the most with me (in my words) is that entrepreneurs should keep their capital expenditures really low while they’re experimenting with their product and determining whether there is a large market for what they do. Rinse & repeat. It takes options off of the table. You have a hunch.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

They communicated this to product management who looked at all of the internal requirements we had generated (e.g. and product management worked with me to decide what to build & when. I spent time with the folks (Klaus Schauser and Brian Danahoo) at AppFolio before they ever launched their products. They recorded it.

Customer 280
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Start-ups are all Naked in the Mirror

Both Sides of the Table

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. Our software wasn’t fully baked. We had one of the largest US software companies talk about buying us. Our product releases took longer to ship than we had hoped. We were unprepared.

PR 331
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Lead, Follow or Get the Fuck Out of the Way

Both Sides of the Table

He founded the company, raised a bunch of money, built the product and established a good reputation and market position. When Marc Benioff declared “the end of software” industry insiders scoffed. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. Dissent is fine.