PR Product Time Value of Money 
Both Sides of the Table
SEPTEMBER 8, 2009
I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. Do you really think Porter’s Five Forces is going to help you figure out what feature set to launch or how to price your product?
ConversionXL
NOVEMBER 25, 2015
When it comes to subscription product pricing, you’re not just guessing…are you? The Gabor-Granger Technique is a simple technique based on asking people the likelihood of their purchasing a product at different prices. To simplify it, the technique involves asking a series of questions like, “would you buy (product) at (price)?”
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