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Want to Know the Difference Between a CTO and a VP Engineering?

Both Sides of the Table

Program Manager – This title almost sounds like a consultant’s job. new features need to be rolled into PR strategies and competitor analyses. - For me the inflection point is usually when you have 5+ developers. CTO’s max out at about 3. It is not somebody that I would have on a small startup team. In summary.

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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground. She will drive the program from the beginning. For example: 1.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? To make PR big you need to find a way to “make news”.

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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

PR – Some companies are excellent at PR and others don’t put much effort into it at all. I think PR is an incredibly important activity for technology companies and most companies aren’t very good at it. I wrote a bit about how to better manage journalist relations in this post.

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Lead, Follow or Get the Fuck Out of the Way

Both Sides of the Table

They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. And leaders aren’t always right of when they are they don’t always win. But in every team you need the majority of people who excel at their job functions.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Or people inside companies with a specific title, like product or program managers, CIOs, etc? Founders ask me all the time whether they should hire a PR agency. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value.

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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

We are looking to bring on board a versatile new team member to support the varied internal operations of the firm as well as collaborate with the partners on our external programs and communications with the broader entrepreneurial community. Supporting other external PR and media relations for the firm.