Remove PR Remove Programming Remove Viral
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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Do you have a customer referral program? Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many through affiliate deals? How many through SEM? If so, make sure you can track which leads come from this.

Metrics 346
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Emerging Strategies to Grow Your Business at a Fast Pace

The Startup Magazine

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. Create a Loyalty Program. It costs much less to build loyalty programs than to hunt for new customers. Loyalty programs are perks that bring customers back to your brand. Find optimum coverage programs.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. PR Marketing Strategies.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.