Remove PR Remove Public Relations Remove Revenue
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Why Some Startups Win

Steve Blank

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. And it was going to mention the two words that marketing needed to live and breathe: revenue and profit. The same was true for PR.

Startup 329
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. The same was true for PR. Two paragraphs, Five bullets.

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Say Goodbye to Old Communications

Rembrandt Communications

And we all know what that leads to… negative reviews, lost revenue, bad press, and more! If your social media team posts one idea, your marketing team sends out a different message and your public relations’ team promotes something else, you create a confusing mess and lose credibility. Otherwise, you confuse customers.

Campaign 245
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Is Your PR Team Providing Value to Your B2B?

PR 100
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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

As a Chief Revenue Officer (CRO) at a B2B company, you want to use your resources as effectively as possible for the best results. This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Is Your PR Team Providing Value to Your B2B?

PR 100
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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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Twitter Link Roundup #240 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Benchmarking SaaS Startup Efficiency with Revenue per Employee Metrics | by @ttunguz – crowdspring.co/1sRVdjm. Design Is Changing How We Innovate | Co.Design – crowdspring.co/1sChJN5. How to Ruin Your Company with One Bad Process | by @bhorowitz – crowdspring.co/11FYS9R.