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Accountability, Frugality Driving Pay For Performance Trend In PR

YoungUpstarts

By Penny Carnathan, Creative Director/Writer at EMSI Public Relations. The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it. More and more PR firms are moving away from the traditional retainer-plus-billable-hours fee structure to “pay for performance.”.

PR 168
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How To Be A Reporter’s Favorite News Source

YoungUpstarts

By Ginny Grimsley, print campaign manager at EMSI Public Relations. Getting a call from a reporter who wants to quote you as an expert for his story, review your book or product, or invite you to write an exclusive article for a publication, is a major coup. Reporters love sources who understand their needs.

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52 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

I seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world. Tampa Bay community and make a difference in people’s lives.