Accountability, Frugality Driving Pay For Performance Trend In PR
YoungUpstarts
JULY 16, 2012
By Penny Carnathan, Creative Director/Writer at EMSI Public Relations. The recession has fueled a growing trend in the public relations industry – and not everyone’s happy about it. More and more PR firms are moving away from the traditional retainer-plus-billable-hours fee structure to “pay for performance.”.
Let's personalize your content