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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

PR 103
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions.

Steve Blank

They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. To Order Outside of the U.S. Now In Print!

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Rocket Science 4: The Press is Our Best Product

Steve Blank

Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered. To Order Outside of the U.S. Now In Print! Steve Blanks 30 years of Silicon Valley startup advice.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! I’m now in my second founder/CEO role, having raised more than $18.5 million in venture financing.

Startup 79
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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. May 7, 2011 03:24:52 Reply 0 Flag this comment LarryN1 Follow A good profile for most if not all hires.

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[Review] Inbound Marketing

YoungUpstarts

Content is shared either directly on the website itself, or accessed through RSS feeds. b) Pick right PR agency. Ensure that the PR agency you work with has the chops to execute inbound marketing. Often such a website would have thousands of links coming from other websites. c) Watch competition.