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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Enjoy A Sales Turnaround By December!

Rembrandt Communications

It’s September, and the busy, holiday sales season is here. How To Boost 2022 Holiday Sales Fast – R.U.N.! • When was the last time you reviewed everything going on at your business including your website content, sales funnels, customer service processes, delivery materials, social media, online analytics, and more?

Sales 246
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. How do I sort out what to do?”. with a strategy.

Marketing 318
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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

Be intentional about SEO, and don’t wait until the last minute. Make sure the offer fits into a “gift-giving” price range to maximize sales. It’s never too early to start building the following that can buoy your end-of-year sales. As a local business, advertising and PR firms might be out of reach.

PR 229
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”.

Metrics 346
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What Entrepreneurs Need to Know About Google+

YoungUpstarts

I’m guessing that means you … and if it doesn’t, you need to rethink your marketing and sales strategy. Google+ is mandatory for local SEO. Small Business, and PR Daily. It’s everything – or it should be – for the company that wants to get an edge on the competition. The majority of entrepreneurs market to their local area.

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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Think of web vs. mobile. Traditional software vs. SaaS. Connections?

Portfolio 364