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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Cost-Effective Tips to Start The Season with Sales and Success! Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. All of your sales stem from your communications. Then, you can review the responses and see the popularity of each piece of content.

PR 241
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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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[Review] The Social Customer

YoungUpstarts

They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. T = Tools, the myriad platforms and software needed. e) Social Commerce (sales, reach and group marketing efforts, often by affiliates). m = Measurement, a necessary evil.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them. What did he know?

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Our sales guys were on the front line and heard what they needed to win deals. He decided that our largest customers would be involved in the setting of our priority lists (we did some of this internally in the early years but we saw it mostly as a sales process). The Outside In organization had a one-way flow.

Customer 280
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Start-ups are all Naked in the Mirror

Both Sides of the Table

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. Our software wasn’t fully baked. We had one of the largest US software companies talk about buying us. Our sales forecasts were revised downward – many times. We were unprepared.

PR 331