PR Sales Stock Options 
Both Sides of the Table
AUGUST 28, 2009
Our sales forecasts were revised downward – many times. If you don’t address it they’re minds are shaped by competitor PR. Don’t underestimate the impact of good PR on your competitors. Good PR can help slow down your competitors initiatives as they naively try to follow you. Having a conversation.
Startup Professionals Musings
NOVEMBER 4, 2022
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.
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Startup Professionals Musings
FEBRUARY 9, 2020
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.
Both Sides of the Table
APRIL 19, 2011
o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Mark: 10% warrant coverage is like stock options. And he said ok got it. He told them it was now or never.
Startup Professionals Musings
JUNE 11, 2014
It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.
Both Sides of the Table
JANUARY 21, 2010
Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? Consider it a sales & marketing expense for them. They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee.
The Next Web
JUNE 15, 2012
After all, cash may be in short supply, but there’s a virtually endless amount of work to be done, from coding and web development, to PR, sales, general operations, or sage advice from an industry veteran. Many young tech startups reserve 15%-20% for employee stock options. It’s a logical solution. Plan upfront.
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