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Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. My wife just pointed out to me that learning about the timevalue of money or how to value a company is something that every non-business undergrad should learn how to do.
Look up the TimeValue of Money. In eight studies published from 1987 to 2004 charm prices ($49, $79, $1.49, etc) were reported to boost sales by an average of 24% relative to nearby prices. Some studies suggest consumers perceive a sales price to be better valued when it’s written in a smaller font.
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