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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Underestimating the Power of SEO Many startups launch their websites without even thinking about search engine ranking. Ignoring search engine optimization ( SEO ) can leave your website hidden in search results, making it difficult for potential customer to find a website.

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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

Suspects & prospects are often in search of success stories from their peers to hear how they’re improving internal operations. PR – Some companies are excellent at PR and others don’t put much effort into it at all. I wrote a bit about how to better manage journalist relations in this post.

Sales 286
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What Entrepreneurs Need to Know About Google+

YoungUpstarts

First of all, Google is the queen mother of all search engines. Secondly, Google has some really outstanding products that are attached to its search engine. This is why you’ll see comments made in Google+ rank in Google’s search results, along with their hashtag search which only shows Google+ hashtag comments.

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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Those who want to learn more about just what search engineer optimization is and how they can use it should take part in this weekly chat. Marketing and PR. Join the conversation Thursdays at 1 p.m. usguyschat.

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Five Sites Reputation Management Experts Fear

YoungUpstarts

The sites that even your genius SEO guy and tech savvy PR team are often powerless against. Negative SEC filings are bad enough, but having one show up on the first page of a Google search for your brand when someone is deciding whether or not to do business with you is much worse. They’re here. Advice: Obviously avoid SEO violations.

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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

Ensure that key words are set up well in advance to allow search engines time to index and find your products and services. As a local business, advertising and PR firms might be out of reach. A little mini PR project like this can drive tremendous interest in your store and build a lifetime relationship with a local influencer.

PR 229