PR SEM Viral 
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery. Look at Viddy & SocialCast. Underbelly.
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
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Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. If you sell shoes, would virality work for you?
Both Sides of the Table
APRIL 4, 2011
How many through SEM? Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many adds came through organic SEO?
YoungUpstarts
NOVEMBER 7, 2014
Automating processes with APIs, creating a large e-mail subscriber base, SEO and viral strategies are of course extremely valuable to any start-up. The advantages of having somebody that knows the cultural and lingual subtleties can make all the difference when deciding which PR strategy or which approach might work or not work.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
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