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No April Fool – Irreputable Companies Are Waiting To Take Advantage Of You!

Rembrandt Communications

Tips to Avoid Website, SEO and Other Communication Service Rip-Offs I get it. After all, those SEO/PR/marketing companies claim that theyll take care of everything for you. They hired an SEO or marketing company a few months ago but werent really sure what was happening or what they were paying for at the time.

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5 Common Mistakes Startups Make with Their Online Presence

The Startup Magazine

Underestimating the Power of SEO Many startups launch their websites without even thinking about search engine ranking. Ignoring search engine optimization ( SEO ) can leave your website hidden in search results, making it difficult for potential customer to find a website.

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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Both Apple and Intel were selling complicated technology but did so by simplifying the message so it had broad emotional appeal. The question is when ?”

Marketing 318
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The Ultimate CEO Twitter List

YoungUpstarts

Most tech CEOs tend to understand the power of Twitter, and as such, this is the most popular category. Legendary tech entrepreneurs, startup celebrities, and even the creators of Twitter itself are on the service. plibin : Find out what Evernote CEO Phil Libin has to say about startups, tech, and of course, taking notes.

Cofounder 239
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Five Sites Reputation Management Experts Fear

YoungUpstarts

by Kent Campbell, SEO expert and founder of InternetReputationManagement. The sites that even your genius SEO guy and tech savvy PR team are often powerless against. Advice: Obviously avoid SEO violations. These sites let anyone post anonymously and reviews are in many cases unverified. They’re here.