Remove PR Remove SEO Remove Viral
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery. Look at Viddy & SocialCast. Underbelly.

SEM 379
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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. SEO is seldom “free.”. How many through affiliate deals? How many through SEM? Do you have a customer referral program?

Metrics 346
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9 insider tips for promoting your app

The Next Web

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. A website will also allow you to use old-school marketing techniques of site promotion like banners, SEO and link exchanges.

PR 157
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). Another critical attribute for a CEO is an acute sense of self-awareness. Thanks to Alex Nigmatulin, PRNEWS.IO !

eCommerce 143
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). For specific businesses, particularly those in spaces where there is a naturally high volume of bottom-of-the-funnel searches (like Yelp, Airbnb, Indeed, or Thumbtack), SEO is an obvious choice. Virality and Referral.

Channel 118
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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.