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There are very few people in SiliconValley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? 11:00 Mark on over-hyping PR. And there are very few people who so consistently exceed my expectations when I hear them speak.
Prioritize growth as the primary metric for fundraising: For SiliconValley investors, growth is the most important factor, even more so than the team or past experience. Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively.
Seattle should be the envy of any non SiliconValley tech community in the country. They have the same trade-off decisions that you do about packing up and moving to SiliconValley vs. staying and building locally. Not to mention every major agency, many PR firms, etc. The ingredients are all here.
My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. PM’s are underrated in SiliconValley these days. I am fond of quoting that about 70% of my investment decision of an early-stage company is the team.
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Right sized : I tried to work with one of the best known firms in SiliconValley. He’s totally tapped into the startup communities in SiliconValley and a bit in LA. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual.
He tells the story of how he was out of cash, stressed out, nobody in LA or SiliconValley would give him money, he had finally found an investor in Minneapolis but his venture bank was going to shut him down for breaking a “covenant&# in their agreement by not having enough cash in the bank.
Their baseline knowledge of SiliconValley probably comes from HBO’s SiliconValley. PR people, if you’re reading this, please don’t pitch me sports tech. HW: While you’re currently based out of NYC, you grew up in SiliconValley and your mother works at Apple. My mom works at Apple. (I
” Sean is somebody widely respected in SiliconValley (although he now lives in SoCal) for having helped many early-stage companies go through major growth periods by quantitatively testing features with audiences to help diagnose what led to growth. But I still believe Sean Ellis was right.
If you’re a visiting dignitary whose country has a Gross National Product equal to or greater than the State of California, your visit to SiliconValley consists of a lunch/dinner with some combination of the founders of Google, Facebook, Apple and Twitter and several brand name venture capitalists. Hackers’ Guide to SiliconValley.
They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. Steve Blanks 30 years of SiliconValley startup advice. Reply Leave a Reply Click here to cancel reply. Order Here. To Order Outside of the U.S. Now In Print!
And, most importantly, the Lean Startup idea is starting to take root in industries and contexts very different from it’s SiliconValley roots. Brad Smith is the CEO of Intuit, one of the most successful software companies in SiliconValley. No BS, no vanity metrics, no launches, no PR.
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). At one company I work with it’s clear that our target user today is youth-oriented and middle America as opposed to 20-something and SiliconValley or New York.
It’s just a fad propped up by the SiliconValley elite marketing machine.” Do we have the wrong PR firm? By now it had been in the press a bunch and there was a sort of “here we go again” attitude. “It will never work. The labels will kill them. ” Wow. I don’t care if turntable.fm
Our “Hollywood meets SiliconValley” story played great in SiliconValley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Steve Blanks 30 years of SiliconValley startup advice. Which at this stage of the company was marketing and financing. Order Here.
It’s getting harder to tell what’s a real SiliconValley startup and what’s a parody – crowdspring.co/1k05eDQ. The secretive billionaire who built SiliconValley – crowdspring.co/1qjKWZN. Google Ventures’ Bill Maris on Venture Capital in SiliconValley | Re/code – crowdspring.co/1v00G51.
SiliconValley Investors, Low Interest Rates, And The Tech Bubble | Business Insider – crowdspring.co/1gkKBnb. Ageism In SiliconValley Is So Bad People In Their 20s Are Getting Cosmetic Surgery – crowdspring.co/1lgVtFQ. Why There’s Never Been a Better Time to Found a SaaS Startup – crowdspring.co/1mqljr6.
SiliconValley — another American racist/sexist shithole just like the Segregated South When the Internet first came around in the mid-1990s, it was herald as “The Great Equalizer” where anybody with a keyboard can start an e-commerce shop, publish their works and reach the world to millions who are also attached to the Internet.
What Nikola Tesla vs. VCs video says about the state of SiliconValley | by Om Malik – [link]. “Why SiliconValley is not the second coming of the Gilded Age.” Excellent Analytics Tip #24: Obsess About Real Business Profitability | by Avniash Kaushik – [link]. Open-Plan Offices Suck – [link].
SiliconValley’s New Secret Weapon: Designers Who Found Startups – [link]. Why Startups Shouldn’t Hire PR Firms – [link]. Facing Another PR Disaster: Google Accused Of Fraudulently Undermining A Kenyan Startup – [link]. Starting a new biz with a friend? ” – [link]. – [link].
How Old Are SiliconValley’s Top Founders? Inside Sequoia Capital: SiliconValley’s Innovation Factory - crowdspring.co/1hyz3sN. Five Reasons Not To Raise Venture Capital, by Rachel Chalmers | Model View Culture - crowdspring.co/1lIlpYH. Here’s the Data | Harvard Business Review – crowdspring.co/1lLgAjK.
From SiliconValley to Peoria, Illinois, cash-strapped startups look for inventive way to finance their business – often handing out equity to employees, consultants, vendors, and other service providers. It’s a logical solution.
SiliconValley Needs to Lose the Arrogance or Risk Destruction | Wired Opinion - crowdspring.co/1g2t41F. Empower Your Small Business: Facebook ads are a waste of money, content marketing science, more - crowdspring.co/NCHjAW. Great Bosses Don’t Give Up When an Employee Needs Help - crowdspring.co/NeJf2t.
Marketing is often treated as a bad word in SiliconValley. That means your App Store landing pages will be more compelling, your PR will be catchier, and your word-of-mouth marketing much more effective. This post originally appeared on the Clarity.fm If a product is good, we are told, it should simply sell itself.
Some of the most creative technology coming out of SiliconValley is designed to do exactly that. Getting known through established locals is faster — as well as more affordable — than trying to get locals to know you through advertising, PR, big splash events, and other traditional marketing approaches.
In SiliconValley, Technology Talent Gap Threatens G.O.P. Special Report: SiliconValley’s dirty secret – age bias | Reuters – [link]. In SiliconValley, Technology Talent Gap Threatens G.O.P. … Checking In on Foursquare’s Valuation – [link]. Want to create a new habit?
Now what could go wrong with SiliconValley – [link]. Hiring of Kevin Rose by Google sends all the wrong signals to SiliconValley – [link]. How Y Combinator Started – [link]. Repeat after me: business is always about the customer – [link]. Name dropping!
SiliconValley’s Disruption Deficit Disorder – [link]. The VC Market: An Adaptive System – [link]. Strategy is Not a To Do List – [link]. Beware the Nile perch – [link]. Lean Startup 101 for Developers – [link]. Steve Jobs’s Strategy? “Get Rid of the Crappy Stuff&# – [link].
One Startup’s Struggle to Survive the SiliconValley Gold Rush | WIRED – crowdspring.co/1fmuIOO. Startups Anonymous: Things founders say to investors that are complete BS | PandoDaily – crowdspring.co/1lSUyZ9. Interesting trend at VC firms … design partners | Co.Design – crowdspring.co/1k67wjJ.
These experiences have given him a broader point of view, which makes his advice on startups, marketing, PR, and sales all the more worthwhile. If you haven’t read through his blog, now’s as good a time as any to check it out. a16z | Andreessen Horowitz.
Money matters: why women founders struggle in SiliconValley | The Verge – [link]. “SiliconValley loves to talk big about innovation; it’s just not as good at following through.” Paid Search: Are You Wasting Your Money? – [link]. Launch with Bugs | Scott Meade – [link]. ” [link].
This map reveals exactly where SiliconValley gets its talent | VentureBeat – crowdspring.co/1kLpblq. Content Marketing Will Fail Your Business If You Keep Doing This – bit.ly/1kX3Rui. How Airbnb Manages Not To Manage Engineers | ReadWrite – crowdspring.co/1kDg8nG.
6 Emerging Trends In SiliconValley Entrepreneurship | Forbes – [link]. Page load speed matters for the success of your online business – [link]. 5 Lessons Learned from 100,000 Usability Studies | Moz – [link]. Why Your Startup’s Culture Is Secretly Awful |Fast Company – [link].
It also becomes a PR question: Now that this case has garnered such public attention, is it worth the positive PR to make a change? An editor pulls back the curtain on SiliconValley bro culture. The Oregon Ducks’ coaches earn huge bonuses. The Oregon Ducks football team has excelled this season.
Top Venture Capitalists Leave SiliconValley, Bet Their Careers On Midwest – crowdspring.co/SEC1rh. Founders with Kids – crowdspring.co/1rW91oS. The math behind why Midwest is a promising place for venture capitalists – pic.twitter.com/43K7jXW9MO.
What SiliconValley Entrepreneurs Get Wrong: 7 Lessons From The Rest Of The Ecosystem | Forbes – [link]. The Danger of Dogfooding | Inside Intercom – [link]. Steve Blank: Don’t Obsess Over Fund Raising | Business Insider – [link]. Why You Should Be Crowdsourcing in 2013 | by Marc Levesque – [link].
5 reasons why battery innovation is hard for SiliconValley – crowdspring.co/1fLbWNv. Amazon is surprisingly quiet/inactive when it comes to acquisitions | Re/code – crowdspring.co/1dhwOrm. What’s up with the Series A? – crowdspring.co/1fkwYB1. Raising Seed Capital – crowdspring.co/MX18CE.
SiliconValley’s Hottest VC Is a Rug Dealer – [link]. Are You Building A Company, Or Just Your Credentials? – [link]. Are Women Better Leaders than Men? – [link]. Looking to Get Creative? Skip SxSW – [link]. Are You Building A Company, Or Just Your Credentials? – [link].
What do people in SiliconValley plan to do once they hit 35 and are officially over the hill? A mistake I often make: Confusing passion with drive – crowdspring.co/17DBCrt. Hacking the Workday | Tech Cocktail – crowdspring.co/165n5YA. Quora – crowdspring.co/1eqfC8P.
Finding Alibaba: How Jerry Yang Made The Most Lucrative Bet In SiliconValley History – crowdspring.co/1vw48WF. . “Brand equity is important because it can become a significant part of a company’s value.” ” – crowdspring.co/1nMQVKg. – crowdspring.co/1nO2pxb.
Spanning from SiliconValley to Upper Manhattan and everywhere in between, it seems this country is overflowing with tech-optimists. Similarly, we see a lot of good public relations (PR) strategies from tech startups. But the path to development is often longer and more challenging than it first appears.
Why the Midwest is better for startups than saturated SiliconValley | VentureBeat - crowdspring.co/1akquBC. Nice piece on @starterschool and how it is changing the way people think about education – crowdspring.co/1crIrSq. “Life’s too short, and high tech moves too fast, to mess about with mediocrity.”
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." The four kinds of work, and how to get them done: The four kinds of work, and how to get them done: Five Whys Where did SiliconValley come from? When we build products, we use a methodology.
Don’t let SiliconValley fool you—millenials are the least entrepreneurial generation | Quartz – [link]. Job Titles Aren’t That Important | Matt Ferguson-Harvard Business Review – [link]. “Merely giving the people what they want is a shortcut to banality, mediocrity and invisibility.”
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