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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? 11:00 Mark on over-hyping PR. And there are very few people who so consistently exceed my expectations when I hear them speak.

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Everything you learn in YC, in 10 minutes

VC Cafe

Prioritize growth as the primary metric for fundraising: For Silicon Valley investors, growth is the most important factor, even more so than the team or past experience. Handle Public Relations (PR) yourself in the early stages: Avoid spending money on PR firms initially, as you can likely do it yourself effectively.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Seattle should be the envy of any non Silicon Valley tech community in the country. They have the same trade-off decisions that you do about packing up and moving to Silicon Valley vs. staying and building locally. Not to mention every major agency, many PR firms, etc. The ingredients are all here.

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How to Configure Your Startup Team

Both Sides of the Table

My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. PM’s are underrated in Silicon Valley these days. I am fond of quoting that about 70% of my investment decision of an early-stage company is the team.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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How to Work with Lawyers at a Startup

Both Sides of the Table

Right sized : I tried to work with one of the best known firms in Silicon Valley. He’s totally tapped into the startup communities in Silicon Valley and a bit in LA. But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He tells the story of how he was out of cash, stressed out, nobody in LA or Silicon Valley would give him money, he had finally found an investor in Minneapolis but his venture bank was going to shut him down for breaking a “covenant&# in their agreement by not having enough cash in the bank.