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Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. Whether you have emails, newsletters, brochures, socialmedia posts, or something else, it’s essential to have an overall, content marketing strategy in place. All of your sales stem from your communications.
T = Tools, the myriad platforms and software needed. To make one’s social CRM strategy come alive, the book proposes the following key ideas: 1) Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. m = Measurement, a necessary evil.
Where better to learn about the latest in business than from the Harvard Business Review ? This chat touches on a wide range of topics, including socialmedia, marketing, advertising, technology, and PR. The Empire Avenue chat touches on topics like finance, investment, socialmedia, online influence, and much more.
You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing socialmedia interactions, event production, and project management. You have 2-4 years of professional experience in marketing, socialmedia, event coordination, or business operations.
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Google+ is more than just a “wannabe” socialmedia outlet. Beyond Google’s indexing you according to how much you’re using its proprietary software and platforms, you can help your page rank organically through your Google+ account. Her articles have been published by the Hot in SocialMedia, Yahoo!
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She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. “My Media means the type of communications media each audience member reads/listens to/watches. or socialmedia (Facebook, Twitter, etc.). The question is when ?”
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