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[Review] The Social Customer

YoungUpstarts

The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. b) Brand Reputation (usually provided by social sentiment firms).

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Twitter Link Roundup #56 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

What Startups Can Learn From Watching “The Social Network” – [link]. What is holding back social media investment? Social media critics keep getting it wrong – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. – [link].

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! PR Marketing Strategies. Are you a thought leader? .:

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The Importance Of Managing Your Brand Reputation From The First Day

YoungUpstarts

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Many prefer to voice their concerns publicly via social networks. Before long the brand had gone viral, for all the wrong reasons. Respected brands can make use of new opportunities.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

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Engagement loops: beyond viral

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

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How to Do Your Own PR If You Can’t Afford to Hire an Agency

Up and Running

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer. Best of all?

PR 139