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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? 11:00 Mark on over-hyping PR. 41:00 Transitioning from software to writing. 1:05:35 Middle class job of the next generation: software development! should companies do spreadsheets / plan / have a hypothesis for success? how do you handle internal company morale? Why waste energy?

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Start-ups are all Naked in the Mirror

Both Sides of the Table

Our software wasn’t fully baked. We had one of the largest US software companies talk about buying us. As the economy soured and people grew wary of buying Internet software (we were SaaS as early as 1999 – our buyers were certainly “early adopters&# ) and life grew more difficult. We were unprepared.

PR 331
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Using Generative AI to Drive Corporate Impact

TechEmpower

In the sphere of software engineering , AI is pivotal for corporate IT by automating coding, optimizing algorithms, and enhancing security to boost efficiency and minimize downtime. Overall, generative AI is a transformative asset in the software engineering lifecycle, from conception to deployment.

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Lead, Follow or Get the Fuck Out of the Way

Both Sides of the Table

When Marc Benioff declared “the end of software” industry insiders scoffed. They are great at their respective fields whether they be marketing, sales, programming, PR, whatever. When he launched the iPad many people were saying, “I don’t get it, it’s just a big iPhone” or similar.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. o Early on they hired 3 people from ACT software at once (more team hiring) on staff and supplement it with Agency (in LA worked with First Communications – good). To make PR big you need to find a way to “make news”.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that their are independent software companies now focused on this like UserVoice and Get Satisfaction. cared about the feature set. Why on Earth should we as small startup companies think that we have a monopoly on all the best ideas. For me it’s more interesting to speak to their user community’s issues.

Customer 280
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How to Improve Your PR Content Online

Duct Tape Marketing

How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. million users and pass 1.5M

PR 100