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Fresh Content Strategy and PR Ideas for Spring

Rembrandt Communications

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. This call-to-action can include a unique landing page on your site, phone number, coupon code, bonus-report form, or something else. Then, you can review the responses and see the popularity of each piece of content.

PR 241
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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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[Review] The Social Customer

YoungUpstarts

T = Tools, the myriad platforms and software needed. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. P = People and your relationships with them. O = Objectives, ie what your brand wants to do.

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Using Generative AI to Drive Corporate Impact

TechEmpower

In the sphere of software engineering , AI is pivotal for corporate IT by automating coding, optimizing algorithms, and enhancing security to boost efficiency and minimize downtime. Overall, generative AI is a transformative asset in the software engineering lifecycle, from conception to deployment.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them. What did he know?

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

I know that their are independent software companies now focused on this like UserVoice and Get Satisfaction. The whole point of Agile Development is to produce shorter, sharper pieces of code completed more quickly where you can get feedback from customers. cared about the feature set. One last quick story to make my point.

Customer 280
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Start-ups are all Naked in the Mirror

Both Sides of the Table

We went through the euphoria of massive exposure at the time of our launch due to an article that ran in the Financial Times. Our software wasn’t fully baked. We had one of the largest US software companies talk about buying us. If you don’t address it they’re minds are shaped by competitor PR.

PR 331