A Startup’s First Steps: What’s In A Name?
Gust
DECEMBER 15, 2011
Even technology companies followed this tradition in the early years; for every IBM, Intel or Microsoft there was a Fairchild, Hewlett-Packard or Wang. This comes in handy for things like business press coverage, corporate PR, and ticker symbol if and when the company goes public. AMR as holding company for American Airlines).
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