Steve Blank

APRIL 5, 2017

For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Both Apple and Intel were selling complicated technology but did so by simplifying the message so it had broad emotional appeal. The question is when ?”

Marketing 318

Marketing Audience Technical Review PR 318

Both Sides of the Table

OCTOBER 31, 2010

I would work through my sales deals pipelines by doing pipeline reviews. PR – Some companies are excellent at PR and others don’t put much effort into it at all. I think PR is an incredibly important activity for technology companies and most companies aren’t very good at it.

Sales 286

Sales PR Forecast Technical Review 286

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. It’s why many modern technology companies prefer to sell individual products to end-buyers who can buy on their credit cards with limited need for approval from others. Compelling Event.

Customer 324

Customer PR Marketing Technical Review 324

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. This technological integration into software engineering not only enhances the productivity of development teams but also ensures that IT infrastructures are robust and reliable.

Generative AI 297

Generative AI CTO Hire Fractional CTO Software Review 297

The Startup Magazine

DECEMBER 12, 2024

Failing to Manage Online Reputation Ignoring reviews or unaddressed feedback can quickly damage a startup’s reputation, especially if it is left unmonitored. Many startups forget about the importance of reputation management, which can lead to avoidable PR crises.

Social Media 155

Social Media Reputation Startup SEO 155

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. My first startup was no different.

Sales 382

Sales Startup Technical Review Matching 382

View from Seed

JANUARY 27, 2021

You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing social media interactions, event production, and project management. You are actively engaged in the NYC or Boston tech ecosystem. Supporting other external PR and media relations for the firm.

Operations 227

Operations Hiring Seed Stage Boston 227

YoungUpstarts

AUGUST 31, 2020

In addition, not everyone has the privilege of having a real personal assistant due to high costs. What is the Role of Technology? Due to advancements in technology, assistants are now becoming a common good — even for businesses — and are no longer limited to the high-earners. Humans & Technology Side-by-Side.

Artificial Inteligence 214

Artificial Inteligence Mali Management Technical Review 214

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. The Greycroft event was a 10 out of 10 so I’ve diligently taken notes. We learned this weekend that it was named after his East Hampton home.

PR 279

PR Technical Review Portfolio Customer Development 279

betashop.com

OCTOBER 8, 2012

90 Things I’ve Learned From Founding 4 Technology Companies. On October 27, 2010 I wrote a blog post about the “ 57 Things I Learned Founding 3 Tech Companies.”. 90 Things I’ve Learned Founding 4 Tech Companies: Find your company’s One Thing. ?? We do twice-yearly reviews of all Fab team members. So, here goes.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Steve Blank

APRIL 9, 2009

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. The same was true for PR. I couldn’t care less about those.

Silicon Valley 271

Silicon Valley Technical Review RSS PR 271

Hunter Walker

JUNE 7, 2014

However with so many companies being funded these days, just getting a mention in a tech blog doesn’t really impact job seekers. Github, behance and other places where technical talent can showcase their work means that you’re able to identify the people you want to go after.

Technical Review 133

Technical Review CTO Hire Finance Stealth 133

YoungUpstarts

JANUARY 16, 2012

Where better to learn about the latest in business than from the Harvard Business Review ? This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Technology. Marketing and PR. The name might be deceiving, but this chat isn’t just for PR studs.

Social Media 228

Social Media PR Media Hosting 228

Both Sides of the Table

FEBRUARY 5, 2011

Most technology startups seem to be funded by product people or business people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. My first startup was no different.

Sales 316

Sales Technical Review Matching Hiring 316

YoungUpstarts

SEPTEMBER 25, 2018

The move was a PR and blockchain nightmare, causing investors to abandon the company which further resulted in the startup losing a whopping $120 million in market capitalization. It was a tough lesson for Waltonchain and a lesson for other blockchain startups: PR in blockchain matters. PR Blockchain: Making Sense of Blockchain.

PR 100

PR Technical Review Media Due Diligence 100

YoungUpstarts

AUGUST 14, 2013

Deliver ZMOTs : Develop a way to generate a “Zero Moment Of Truth” (ala Google), that is a shared word-of-mouth experience which reinforces one’s advertising and PR efforts; 14. Get Reviewed : Allow customers to share ratings, reviews, comments, and feedback about you and your products.

Technical Review 145

Technical Review Social Media Curation Mobile 145

The Startup Magazine

MARCH 26, 2024

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147

PR Public Relations Social Media Audience 147

YoungUpstarts

OCTOBER 4, 2015

Social CRM is a philosophy and a business strategy that uses technology, work flow, business rules, and social information to talk with (not at) the customer in a transparent way, to make value for both parties.” . 5 Integrate with social advertising and technologies. 2 Differentiate Social CRM from its components.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ReadWriteStart

JULY 7, 2021

The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery. Rigorously testing the final version of the solution to eliminate technical bugs and glitches. . What is the tech stack for Uber for courier app development?

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Steve Blank

AUGUST 24, 2009

Their national technical means of verification made the world a safer place and hastened the end of the Soviet Union and the Cold War.) Is this behavior an outlier or is it the norm in the PR industry? Reply DK , on August 24, 2009 at 4:01 pm Said: I am shocked, shocked that PR firms try to game the system!

Silicon Valley 215

Silicon Valley PR Technical Review RSS 215

Rembrandt Communications

AUGUST 7, 2019

Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. 5 Key Questions for CIOs to Ask PR and Communication Team Members. . Review all of the tactics they use to communicate with both current and potential customers.

PR 100

PR Technical Review B2B Public Relations 100

Both Sides of the Table

JUNE 22, 2011

Responses ranged from, “hey, they’re in a HUGE market&# to “it is an amazing company and their technology rocks.&# It’s like people arguing that there’s a beautiful beach house in 2006 that represents great long-term value due to scarcity of similar property. But everything has intrinsic value.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

YoungUpstarts

AUGUST 3, 2020

According to the US job report from the labor department, US employers have given off nearly 30 million positions from payrolls due to the coronavirus pandemic and related lockdown. by Bhupendra Choudhary, Business Head of FieldCircle. Similar reports came from India as well. How do business leaders can show empathy?

Leadership 189

Leadership Technical Review Java Software Review 189

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. To be a great entrepreneur you really do need talent.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Steve Blank

SEPTEMBER 5, 2018

A version of this article first appeared in the Harvard Business Review. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Then the cycle repeats with a new set of technologies. Then one day it was over.

Lean 335

Lean Burn Rate Startup IPO 335

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. But it wasn’t to be.

SEM 379

SEM Viral Marketing Widget 379

YoungUpstarts

JULY 6, 2011

However, Paul Carroll, in his research, found far more businesses failing due to poor strategy than poor execution. Don’t ignore technology. Technology is moving incredibly fast. What may have been at the cutting edge of technology five years ago is now obsolete. Don’t wait to figure things out. Novel ideas are great.

Intellectual Property 244

Intellectual Property Non-Compete Technical Review Business Plan 244

ReadWriteStart

APRIL 23, 2021

Spanning from Silicon Valley to Upper Manhattan and everywhere in between, it seems this country is overflowing with tech-optimists. As you know — a techno-optimist is someone who is generally optimistic about the current state of technology and its potential future. Can Tech Destroy Us? Technological Advancements.

Technical Review 148

Technical Review Silicon Valley Social Media Technology 148

YoungUpstarts

DECEMBER 2, 2018

There are numerous young people who have invented unique technology or successful app before even reaching their twenties. Being technologically savvy, but realistic at the same time, iGen demonstrates increased interest in entrepreneurship than previous generations. 6. Advertising and PR. Virtual assistant. Inventions.

Cost 185

Cost Technical Review Social Media PR 185

VC Cafe

JANUARY 12, 2022

While Metaverse rose to fame initially due to Facebook’s name change into ‘Meta’ to express their ambition to become a Metaverse company within 5 years (and perhaps deflect some of the negative PR), there are now many large companies, startups and brands working on their metaverse strategy.

Technical Review 217

Technical Review Israel Non-Compete IP 217

Steve Blank

APRIL 2, 2009

We had thought really hard about “ market type ” and decided to reposition the company from a technology provider to a solutions provider. Inside the covers of these publications our customers had said that it was the product reviews that most influenced their buying decisions. Theoretically, that’s why I hired them.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 157

PR Technical Review Seed Stage Design 157

This is going to be BIG.

AUGUST 25, 2011

The issue was that for the last two weeks in August, there were no VCs around to pitch, no distribution partners to meet with for biz dev deals, and seemingly no one else around actually working for me, the non-technical co-founder to push ahead toward milestones. Get your PR pitches out. When will the call for panels be due?

Technical Review 116

Technical Review Software Review PR Cofounder 116

Hearpreneur

JULY 3, 2020

Every waking day, we are having tremendous changes in regulations and technology which greatly affects the way businesses operate. We asked entrepreneurs their thoughts on the future of entrepreneurship and here’s what they had to say; #1- Rise in the speed of tech innovations. Photo Credit: Amber Christian. 2- Bright and Digital!

Technical Review 147

Technical Review Entrepreneur Software Review Artificial Inteligence 147

Both Sides of the Table

JUNE 30, 2016

It is a truism that with more capital you will hire people more quickly and spend more liberally whether it’s on external contractors, PR firms, attending events, doing legal work (trademarks, patents) or whatever. You will spend what you raise in the same timeframes whether you raise $1.5 million or $4 million.

Pre-Money Valuation 292

Pre-Money Valuation Valuation Early Stage Startup 292

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100

PR B2B Public Relations Technical Review 100

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100

PR B2B Public Relations Technical Review 100