Rembrandt Communications
SEPTEMBER 1, 2020
Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….
Both Sides of the Table
MARCH 30, 2011
It is often the fortuitous mixture of new technologies, customer awareness and then acceptance of the technology and then the slow adoption into our daily lives that leads to markets exploding. We technology leaders also make this mistake. Markets develop for a complex set of factors that are often beyond all of our control.
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Both Sides of the Table
APRIL 20, 2010
Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. Still, I believe I’m offering an accurate representation of the ideal configuration of the main technology leaders. Your deepest thinkers on technology architecture are seldom good team leaders.
Both Sides of the Table
OCTOBER 31, 2010
PR – Some companies are excellent at PR and others don’t put much effort into it at all. I think PR is an incredibly important activity for technology companies and most companies aren’t very good at it. I wrote a bit about how to better manage journalist relations in this post.
Both Sides of the Table
JULY 9, 2013
This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. It’s why many modern technology companies prefer to sell individual products to end-buyers who can buy on their credit cards with limited need for approval from others. Compelling Event.
The Startup Magazine
MARCH 26, 2024
Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.
Steve Blank
APRIL 5, 2017
For example, to outflank a competitor who had faster products, Intel moved the conversation about microprocessors away from speed and technology to create a valued brand. Both Apple and Intel were selling complicated technology but did so by simplifying the message so it had broad emotional appeal. The question is when ?”
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