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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

What’s awesome is that the ThisWeekIn team now does time coding so you can go directly to the section in the video you want to hear (you need to click on link for video and then below the video in YouTube the links to the exact times will take you to that section in the video). 11:00 Mark on over-hyping PR.

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Everything you learn in YC, in 10 minutes

VC Cafe

So I thought it’s a good time to share the video where lists are the key learnings from YC on how to start a technical startup: Start with a strong technical co-founding team: You need two to four co-founders with at least 50% engineering background. The YC companies Michael has worked with are worth a combined $192 billion.

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Integrating Digital Platforms in Financial PR: Maximizing Impact in the Digital Age

The Startup Magazine

Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.

PR 147
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Finally: The last bit of the video talks a lot about what Matt has invested in and what excites him.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Key take aways: the CEO has got to be committed to leading PR personally or it won’t be successful. I felt the same way.

PR 279
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

Because it’s video it is understood so poorly by the normal tech elite but the company has an amazing combination of content production, marketing, talent management and technology (tech team of nearly 60) and I can’t think of a better partner and home to develop this great company than Disney.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Underbelly.

SEM 379