Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many through SEM? Do you have a customer referral program? If so, make sure you can track which leads come from this. How do the mobile customers break down by device type?

Metrics 346

Metrics Startup Acquisition SEM 346

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.

Software Review 48

Software Review Viral Media Marketing 48

crowdSPRING Blog

OCTOBER 14, 2010

12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. Tips, Tricks and Inspiration for Creating Great Screencasts – [link]. What is holding back social media investment? – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Open plan offices attract highest levels of worker dissatisfaction: study – crowdspring.co/16owp3Q.

Social Media 96

Social Media Small Business Design Media 96

Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). You and your brands get perceived as douchebags.

Curation 100

Curation Social Media Viral Startup 100

crowdSPRING Blog

SEPTEMBER 22, 2010

New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. How Google Saved $100 Million By Launching Google Instant – [link]. The future of books – [link]. If superheroes were hipsters – [link]. I hope you enjoy these links!

Social Media 90

Social Media Small Business Design Media 90

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. This research will help you fine-tune your margins while offering competitive rates. Create a Loyalty Program.

Social Media 158

Social Media SEO Programming Technical Review 158

Occam's Razor

SEPTEMBER 24, 2012

The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. Virality is also really interesting (again, actual human interaction), people who "create a story from your post" (share etc). An additional prove value scope can also be: Cost savings. Time to dive deeper.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

APRIL 4, 2017

It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Resources on virality/referral: Referral Marketing Master Course. So is this content marketing?

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

MAY 2, 2014

Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Marketers Not Prepared for Negative Feedback: New Research | Social Media Examiner – crowdspring.co/1mVP5ES. Is Native Advertising Even Profitable for Brands? Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

crowdSPRING Blog

MARCH 7, 2014

7 Things Marketers Can Learn From 2,616 Viral Headlines. Failure is Opportunity: It Was Good That Shaun White Lost in Sochi | by Barry Moltz - crowdspring.co/1gMg1js. Top 50 Startups To Work For After College | Business 2 Community – crowdspring.co/1kJbIIh. ripenn - crowdspring.co/1gSudHW. Responsive, adaptive, mobile or native?

Social Media 98

Social Media Small Business Design Media 98

crowdSPRING Blog

SEPTEMBER 9, 2010

There, I Said It: Screw Viral Videos – [link]. Tags: Awesomeness How To Interviews Strategy Technology business community crowdsourcing design inspiration marketing social media start-up tips writing copywriting entrepreneur entrepreneurship facebook leadership pr public relations small business smallbiz startup twitter.

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

MAY 31, 2013

Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Letting Go: The Best (and Hardest) Thing You’ll Ever Do | Inc – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link].

Social Media 94

Social Media Small Business Design Media 94

View from Seed

MARCH 22, 2016

Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. You set a $50,000 Kickstarter goal, reached it in four days, and the donation counter’s still ticking toward a million. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

YoungUpstarts

AUGUST 21, 2014

Infographics offer the unique ability to go viral and get your brand in front of millions of online visitors in a single day. Here are five tips for creating an infographic that will go viral and global: 1. The key is to create a viral infographic campaign that has mass appeal, is timely and innovative.

Viral 162

Viral Europe America Social Media 162

Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Maybe it’s the system, maybe it’s me — but either way what could I do differently to change outcomes?

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

Cracking the Code

FEBRUARY 23, 2011

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! Software 2.0:

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

JANUARY 16, 2012

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! Software 2.0:

Software Review 95

Software Review Europe Technical Review Spain 95

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Startup 79

Startup Social Media RSS Social Network 79

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

This is going to be BIG.

AUGUST 8, 2011

So, if you're a junior VC, a great goal to have until you build out that big track record is to be able to look at a BD pipeline, and make some intros to partners, help fill some holes on the team, and help the company get some PR through your media contacts. 4) Companies should have a balanced set of investors and advisors.

Venture Capital 110

Venture Capital PR Hiring Networking 110

ReadWriteStart

JANUARY 24, 2021

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR and SEO handle the same segment , but their approach is different. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing. Increase Brand Awareness.

PR 180

PR SEO Marketing Social Media 180

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). Impact of the recession on SaaS Sales&Marketing pr.

Software Review 48

Software Review Technical Review Viral Europe 48

Both Sides of the Table

APRIL 17, 2013

They want the perfect feature set, the PR company lined up to do the perfect press release, they want maximum coverage, rave reviews, viral adoption and they want to sit back and then wait for the signups to come roaring in. I hear about it in every first product release. You can see it in the founders’ eyes.

Viral 371

Viral PR Lean Founder 371

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

Cracking the Code

AUGUST 3, 2011

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! Software 2.0:

Software Review 67

Software Review Europe Technical Review Search 67

crowdSPRING Blog

MARCH 16, 2012

Marketing the Viral Effect and Not-for-Profit Gold – [link]. How Three Germans Are Cloning the Web – [link]. Twitter’s Ad Sales Are Booming, Says Gawker – [link]. Why Marketers Never Learn From Others’ Social-Media Mistakes – [link]. How This Man Made Dos Equis a Most Interesting Marketing Story – [link].

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

APRIL 20, 2021

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436

Product Viral Channel San Francisco 436

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. Twitter resurfaces things and can drive old content viral. Simply adding a Twitter share button on your blog or website can make your back catalog go viral. Almost every application you see these days is trying to hook in Twitter as a viral feedback loop.

XML 349

XML RSS Curation Viral 349

Cracking the Code

NOVEMBER 7, 2010

Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Unveilling of the Bessemer's 10 laws of Cloud Comp. ► 10/04 - 10/11. (2). Laughing Out (c)Loud. ► 07/05 - 07/12. (1). United Breaks Guitar and more! Software 2.0:

Software Review 59

Software Review Technical Review Europe Cloud 59

crowdSPRING Blog

MARCH 15, 2013

ViralSearch: Identifying and Visualizing Viral Content – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Google Study Says Mobile Searchers Act Quickly, With 55 Percent Of Conversions In The First Hour | TechCrunch – [link]. 5 Content Marketing Mistakes that Even the Pros Make – [link].

Social Media 105

Social Media Small Business Design Media 105

The Equity Kicker

DECEMBER 23, 2013

Pandodaily just published an analysis of The 20 most viral companies of the last decade. So the big takeaway here is that, seductive as it might be, a spurt of amazing viral growth and becoming everybody’s darling often doesn’t get you very far. More important is to deliver real and enduring value to customers.

Viral 102

Viral PR Media Customer 102

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 235

Public Relations Business Plan PR Distribution 235