The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. Those are not the apps that get featured. Do they want to have it right away? Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many through SEM? Do you have a customer referral program? If so, make sure you can track which leads come from this. How do the mobile customers break down by device type?

Metrics 346

Metrics Startup Acquisition SEM 346

VC Cafe

MARCH 16, 2025

Below are a few characteristics that we look for when evaluating consumer tech investments at Remagine Ventures: Strong Team with focus on execution: The consumer space is highly competitive, demanding excellence in all aspects, including design, marketing, community building, PR, and growth. Speed is also critical.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

crowdSPRING Blog

OCTOBER 14, 2010

12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. Tips, Tricks and Inspiration for Creating Great Screencasts – [link]. What is holding back social media investment? – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Open plan offices attract highest levels of worker dissatisfaction: study – crowdspring.co/16owp3Q.

Social Media 96

Social Media Small Business Design Media 96

Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). You and your brands get perceived as douchebags.

Curation 100

Curation Social Media Viral Startup 100

crowdSPRING Blog

SEPTEMBER 22, 2010

New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. How Google Saved $100 Million By Launching Google Instant – [link]. The future of books – [link]. If superheroes were hipsters – [link]. I hope you enjoy these links!

Social Media 90

Social Media Small Business Design Media 90

ConversionXL

APRIL 4, 2017

It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Resources on virality/referral: Referral Marketing Master Course. So is this content marketing?

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

MAY 2, 2014

Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Marketers Not Prepared for Negative Feedback: New Research | Social Media Examiner – crowdspring.co/1mVP5ES. Is Native Advertising Even Profitable for Brands? Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

crowdSPRING Blog

MARCH 7, 2014

7 Things Marketers Can Learn From 2,616 Viral Headlines. Failure is Opportunity: It Was Good That Shaun White Lost in Sochi | by Barry Moltz - crowdspring.co/1gMg1js. Top 50 Startups To Work For After College | Business 2 Community – crowdspring.co/1kJbIIh. ripenn - crowdspring.co/1gSudHW. Responsive, adaptive, mobile or native?

Social Media 98

Social Media Small Business Design Media 98

crowdSPRING Blog

SEPTEMBER 9, 2010

There, I Said It: Screw Viral Videos – [link]. Tags: Awesomeness How To Interviews Strategy Technology business community crowdsourcing design inspiration marketing social media start-up tips writing copywriting entrepreneur entrepreneurship facebook leadership pr public relations small business smallbiz startup twitter.

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

MAY 31, 2013

Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Letting Go: The Best (and Hardest) Thing You’ll Ever Do | Inc – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link].

Social Media 94

Social Media Small Business Design Media 94

View from Seed

MARCH 22, 2016

Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. You set a $50,000 Kickstarter goal, reached it in four days, and the donation counter’s still ticking toward a million. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Both Sides of the Table

MAY 7, 2016

From Aspiration to Hero For companies that do have that moment of success where everything seems to come together: funding, hiring, customers, PR, product releases and so forth — you have a “hero” moment where you feel invincible. Maybe it’s the system, maybe it’s me — but either way what could I do differently to change outcomes?

Churn Rate 150

Churn Rate Vesting Dilution Europe 150

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Startup 79

Startup Social Media RSS Social Network 79

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

This is going to be BIG.

AUGUST 8, 2011

So, if you're a junior VC, a great goal to have until you build out that big track record is to be able to look at a BD pipeline, and make some intros to partners, help fill some holes on the team, and help the company get some PR through your media contacts. 4) Companies should have a balanced set of investors and advisors.

Venture Capital 110

Venture Capital PR Hiring Networking 110

ReadWriteStart

JANUARY 24, 2021

Here is how to properly use PR and SEO to amplify marketing results. PR and SEO handle the same segment , but their approach is different. PR and SEO handle the same segment , but their approach is different. Let’s take a look at a few tips on how to use SEO and PR to conquer online marketing. Increase Brand Awareness.

PR 180

PR SEO Marketing Social Media 180

Both Sides of the Table

APRIL 17, 2013

They want the perfect feature set, the PR company lined up to do the perfect press release, they want maximum coverage, rave reviews, viral adoption and they want to sit back and then wait for the signups to come roaring in. I hear about it in every first product release. You can see it in the founders’ eyes.

Viral 371

Viral PR Lean Founder 371

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

crowdSPRING Blog

MARCH 16, 2012

Marketing the Viral Effect and Not-for-Profit Gold – [link]. How Three Germans Are Cloning the Web – [link]. Twitter’s Ad Sales Are Booming, Says Gawker – [link]. Why Marketers Never Learn From Others’ Social-Media Mistakes – [link]. How This Man Made Dos Equis a Most Interesting Marketing Story – [link].

Social Media 94

Social Media Small Business Design Media 94

Steve Blank

APRIL 20, 2021

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

Product 436

Product Viral Channel San Francisco 436

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

crowdSPRING Blog

MARCH 15, 2013

ViralSearch: Identifying and Visualizing Viral Content – [link]. Why Your Marketing Campaign Sucks | TechCrunch – [link]. Google Study Says Mobile Searchers Act Quickly, With 55 Percent Of Conversions In The First Hour | TechCrunch – [link]. 5 Content Marketing Mistakes that Even the Pros Make – [link].

Social Media 105

Social Media Small Business Design Media 105

The Equity Kicker

DECEMBER 23, 2013

Pandodaily just published an analysis of The 20 most viral companies of the last decade. So the big takeaway here is that, seductive as it might be, a spurt of amazing viral growth and becoming everybody’s darling often doesn’t get you very far. More important is to deliver real and enduring value to customers.

Viral 102

Viral PR Media Customer 102

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

Public Relations 235

Public Relations Business Plan PR Distribution 235

mashable.com

MAY 28, 2010

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. Brad Friedman This post is extremely helpful and timely, as I am in the midst of struggling to come up with a name for a startup. Some of the things you mention I have done.

Naming 94

Naming Technical Review Social Media Startup 94

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

Gust

SEPTEMBER 13, 2011

The company was savaged by critics for its initial mishandling of the incident; reportedly, she got little response or assistance until she published a blog post on the subject, which spread virally and became a serious embarrassment to the company. (I Speed of response can be critical when a PR disaster like “Ransackgate” strikes.

Startup 98

Startup Silicon Valley Reputation Community 98

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Or should you focus on user engagement or virality? What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.

San Francisco 154

San Francisco Lean Metrics Design 154

The Next Web

JANUARY 15, 2014

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase. Len Kendall is the founder of CentUp.

Viral 131

Viral Cofounder PR SEO 131

ReadWriteStart

NOVEMBER 18, 2019

Here are four critical challenges of tech startup PR. To have the correct image in technology means businesses must have a thorough understanding of the field of public relations (PR). It seems clear that most entrepreneurs need help to navigate the ultra-dense tech industry PR environment. Letting Social Media Do The Legwork.

PR 107

PR Startup Social Media Silicon Valley 107

ConversionXL

OCTOBER 14, 2021

Mistakes, scandals and bad PR happen, and they can influence results drastically in the short term, as can positive events such as going viral. Where other forms of marketing tests (such as A/B testing ) can be done fairly rapidly, brand tracking studies require much more time to effectively analyze results, trends, and causes.

Metrics 157

Metrics Marketing Campaign Audience 157

crowdSPRING Blog

OCTOBER 19, 2012

SaaS products aren’t viral – [link]. Fatherpreneurship: How to be a Successful Father and Entrepreneur - [link]. Avoid the 50/50 co-founder model – here’s why – [link]. Want to get a job at a startup? Show them WHY. Great example – [link]. Lean Marketing: How to Run Your Marketing Team Like a Startup – [link].

Social Media 93

Social Media Small Business Design Media 93