Steve Blank

OCTOBER 7, 2010

Second, when we found these customers, marketing’s job was to put together the tactical marketing programs (ads, pr, tradeshows, white papers, data sheets) to drive end user demand into our direct sales channel and to educate our channel about how to sell our product.

Customer Development 316

Customer Development Singapore Channel PR 316

Steve Blank

SEPTEMBER 5, 2023

If we did enough discovery customers would have told us what features were important to them, how we compare to competitors, how we should set prices, and how to best sell to them Once I understood the strategy, the tactical marketing To Do list (website, branding, pr, tradeshows, white papers, data sheets) became clear.

Business Model 355

Business Model Product Development Early Stage Customer Development 355

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

JANUARY 31, 2011

PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be a resource.

Public Relations 130

Public Relations Small Business Lean PR 130

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. We store it in a logically indexed manner and apply Predictive Analytics on companies’ metadata.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. As well as building brand and driving traffic to the website thought leadership and data driven PR are helpful in building customer relationships over time.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

SEPTEMBER 11, 2014

Offering to speak at one of their events or collaborate with them on a white paper gives you the opportunity to showcase your industry expertise while tapping into and connecting with their existing network. Networking is a powerful strategy earning you high-quality leads, more customers, and brand trust.

SEO 78

SEO Networking Sales Social Media 78

Duct Tape Marketing

MAY 19, 2011

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. When you want to get more “leads” into the top of your sales funnel, you have the option of not requiring people to register to get the valuable content that your company creates (an ebook or white paper perhaps).

Metrics 62

Metrics Social Media Small Business RSS 62

Duct Tape Marketing

JULY 28, 2016

How Interactive Content is Changing the Digital PR Industry written by Guest Post read more at Duct Tape Marketing. Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc. photo credit Pixabay. says, “Web 2.0

PR 28

PR Social Media Web Audience 28

Up and Running

AUGUST 2, 2016

See Also: 20 Networking Tips from a PR Expert. I read books, blogs, ebooks, white papers, and so on. The same is true with each specific area of the business; I can always find a trusted advisor within my business network to talk to about my challenges. Personal support network. I read a ton.

Networking 60

Networking Forecast Small Business Leadership 60

Steve Blank

APRIL 2, 2009

Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team.

Silicon Valley 128

Silicon Valley Technical Review RSS Software Review 128

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

www.foliomag.com

JULY 31, 2012

White Papers. Marketing/Communications/PR. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Operations.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Cracking the Code

NOVEMBER 10, 2009

You can download the full white paper at www.bvp.com/cloud or click here. Impact of the recession on SaaS Sales&Marketing pr. Cloudonomics requires that you plan your fuel stops very carefully (more.) BONUS LAW: You can ignore one or two of these rules, but not more - Great companies innovate, but pick your battles!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

OCTOBER 17, 2018

I actually had a client who … they had terrible sales and marketing collaboration and the head of marketing said that it could take two weeks for sales to respond to an actual inquiry, not just someone downloading a white paper but someone contacting the company and saying, “Hey, we want to talk about your product, possibly buying it.”

Marketing 72

Marketing Social Media Analytics Software 72

Cracking the Code

OCTOBER 10, 2008

If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. Content distribution is equally as important as content creation.

Demand 77

Demand Tampa Marketing B2B 77

Cracking the Code

JULY 6, 2007

developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. I also read your white paper. Impact of the recession on SaaS Sales&Marketing pr. Different models require different performance metrics.

Software Review 66

Software Review Metrics Valuation Technical Review 66

crowdSPRING Blog

OCTOBER 9, 2015

Project that Explores the Potential of White Paper – Design Milk crowdspring.co/1OSOjGq. Bare Bottle: Wine Label Design for the Creative Palate – Print Magazine crowdspring.co/1gRrW5q. Digital Wood at 25 – Print Magazine crowdspring.co/1gRrAvm. 3D Print A Pair of Shoes at Home – Design Milk crowdspring.co/1OhzwFd.

Small Business 48

Small Business Design St. Louis Social Media 48

Duct Tape Marketing

JUNE 25, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. Now people want something more from you, of course they want great content, and they can spot the ads even the content marketing, get my white paper and get with your email … they realize that’s an ad.

Vertical 75

Vertical SEO Social Media Internet 75