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Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for productdevelopment activities inside the building and neatly integrates customer and agile development. Each starts inventing and testing their own alternatives about how to sell and position the product.
Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. 1x hacker in charge of product/development. 1x hipster working with both product and growth. Google AdWords or SEM (expensive). The outcome of this?
By viewing productdevelopment and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.
By viewing productdevelopment and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Choose one.
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Principles of Lean Startups, presentation for Mapl. I used to use $.05,
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. How to listen to customers, and not just the loud.
Own the development methodology - in a traditional productdevelopment setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: productdevelopment 15comments: mukund said.
I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software productdevelopment team. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
The application of agile development methodologies which dramatically reduce waste and unlock creativity in productdevelopment. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Steve Blank was very impressed by this presentation and mentioned it when he spoke at TiE on Wed-Sep-19.
Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific productdevelopment I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific productdevelopment. I agree with the less is more productdevelopment approach, but for a different reason. Now that is fun.
So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Combining agile development with customer developm. Dont scale. Great article.
I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? More of the same. I subscribed after this post.
Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software productdevelopment team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
They cant present much information, unless you take the box off the shelf and look at it. The store determines which products sit on which shelves, and which yours sits next to. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. How to listen to customers, and not just the loud.
Chris and I had the opportunity to present on our approach this past spring at the MySQL Conference. You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth." Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you?
We picked those numbers by counting up the numbers of friends, family, and relatives we thought we could cajole into buying our early product. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Labels: productdevelopment 4comments: Doug said. Thank you Eric.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Lessons Learned by Eric Ries Friday, September 5, 2008 Great open source scalability tools from Danga If you are trying to build a scalable LAMP service, its always best to start with the original and still quite relevant presentation, from Brad Fitzpatrick when he was at LiveJournal. You can find the 2005 version here.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
The leadership art is to balance the needs of the present with the needs of the future. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? My career has been full of " student body right " moments, where the whole team is suddenly forced to change direction. I wish hed mentioned it a little sooner.
A much better solution, I think, would be to have each project leader be in charge of physically printing out a one-page report every week with the relevant stats for their project, and present it to the whole company. Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? 1 comments: Josh Moore said.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
Thoughts on scientific productdevelopment Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.
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