article thumbnail

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM 164
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Choose one.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

In terms of topics we spoke about: - Do VC’s send your presentations around to other people if they don’t fund you? WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. short answer: very, very rarely. But it does happen.

Stealth 285
article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). They try different customers, different customer contacts, different versions of the presentations, etc. The board raises a collective eyebrow.

article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

Product 350
article thumbnail

Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Look at how well-known online stores present products (Amazon, Apple, Zappos are all good examples). If you’re presenting your products graphically (without using photos) – I love the way 37signals presents their products on their homepage (below). Add text color to stress the most important information.

article thumbnail

Small Business Marketing: Web Design Best Practices and Tips

crowdSPRING Blog

Look at how well-known online stores present products (Amazon, Apple, Zappos are all good examples). If you’re presenting your products graphically (without using photos) – I love the way 37signals presents their products on their homepage (below). Add text color to stress the most important information.