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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

I blog about home and gardening topics and make money from product recommendations to my audience, mostly through Amazon associates program. 4- Home technologies. I run an early stage-startup called Smarthome NX that helps consumers discover Smart home technologies through content, collaborative partnerships and commerce.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Waves of technology platforms

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 Waves of technology platforms I still remember the first time I switched to LAMP. That startup didnt turn out so well, but not for lack of technology. Thoughts on scientific product development Lo, my 5 subscribers, who are you? for Harvard Business Revie.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.

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Lessons Learned: The lean startup

Startup Lessons Learned

I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. I also owe a great debt to Kent Beck, whose Extreme Programming Explained: Embrace Change was my first introduction to this kind of thinking. (So Learning is better than optimization (the local ma.

Lean 168
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

What does your Chief Technology Officer do all day? When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. Heres my take.

CTO 168