Steve Blank
FEBRUARY 23, 2009
This product development diagram had become part of the DNA of Silicon Valley. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.] familiar with Customer Development you should be.
Steve Blank
FEBRUARY 23, 2009
Eighty some pages later I realized that a) I had some great war stories as a good marketeer and failed CEO, b) I’d have to pay my wife and kids to read them, c) the three of them were probably the entire total available market, and d) when I looked at what I had done and what other entrepreneurs had done at their startups, that there was a pattern.
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Up and Running
JUNE 14, 2017
Some believe in the all-in approach to product development: build an advanced app. The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies.
Up and Running
AUGUST 11, 2016
Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development. Brands can benefit most from digital coupon redemption experiences that are automatic. According to Forrester Consulting, 79 percent of the surveyed shoppers won’t buy an item if they forget the in-store coupon.
Steve Blank
SEPTEMBER 7, 2009
Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Without the revenue to match its expenses, the company is in now danger of running out of money.
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