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In doing so, a few core metrics inevitably emerge depending on the product and the model. For ExampleCo, our fictional mobile startup, these core metrics might include app engagement, user growth, user retention, active users, and so forth. You should also include a 1-2 sentence description of what’s happening.
Compensation decisions obviously affect hiring and retention. Startups often hand out shares, options, and warrants for employees and for contractors rendering needed services. Your Product Plan must fit into context of your overall business mission. They also observe who is pulling his or her weight and who is not.
I’d hear feedback on my pitch presentation that made me want to crawl up and die: “You need to map your productdevelopment with your market development.”. Product-market fit is when your customers gain so much value from your solution that they’d be very disappointed if they didn’t have it anymore. Learning Lesson.
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