Version One Ventures

SEPTEMBER 17, 2013

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. These are long sales cycles, often with multiple departments and stakeholders involved. CTO, VP of HR) in the customer organization.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. You’ve completed customer research for your product development and positioning strategy. Obsessing over going viral. In most cases, viral posts generated less demand.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Offline sale – typically. Long sales cycle – 18 months or more. Be agile, move at the speed of business, don’t hold up product development.

Retention 106

Retention Artificial Inteligence Channel Email 106

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). I don’t know how you get that many customers at scale without spending a lot. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

I know nothing about viral marketing. Long sales cycles or signed contracts that won’t pay you for months is tough as a small investor (ala elephant hunting). I don’t know how you get that many customers at scale without spending a lot. Because my $25k check isn’t going to last long.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Product second. Sales cycles matter though. Sales cycle, as a consideration, also works the opposite way.

Founder 48

Founder Sales Cycle Affiliate Retention 48