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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

Burn Rate 310
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Should You Build Out Features Or Create A New Product?

YoungUpstarts

Do you want the product, or does your target market want the product? When I began developing the customer search engine SocialCentiv using Twitter, I envisioned the project as an add-on to our already popular SocialCompass. Professionalisms Adam Root Hiplogiq product development startup'

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Customer Development in Japan: a History Lesson

Steve Blank

A few of the many quotations that struck me: “Most startups fail due not to the failure of product development but due to the lack of customers”. Learning and discovering who a company’s initial customers will be and what market they are in, requires a process separate and distinct from product development”.

Japan 305
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Investors Measure Entrepreneurs By Cashflow Mileage

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cashflow is everything.

Burn Rate 262
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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Yet while we had plenty of language and tools for execution, we had none for search. The result?

Lean 335
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

Burn Rate 258
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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. Their products are over-priced, buggy, lacking features, and every experience I've had with their tech support has been atrocious, but man their stuff looks and feels nice!