Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 2, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 2, 2008

Its inspired by the classic OODA Loop and is really just a simplified version of that concept, applied specifically to creating a software product development team. There are three stages: We start with ideas about what our product could be. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Startup Lessons Learned

SEPTEMBER 10, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 12, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

ConversionXL

SEPTEMBER 5, 2019

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 115

Software Review Design Agile Analytics 115

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 5, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107

Startup Lessons Learned

FEBRUARY 28, 2009

We picked those numbers by counting up the numbers of friends, family, and relatives we thought we could cajole into buying our early product. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Labels: product development 4comments: Doug said. Thank you Eric.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

SEPTEMBER 30, 2008

Own the development methodology - in a traditional product development setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: product development 15comments: mukund said.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Thoughts on scientific product development Lo, my 5 subscribers, who are you? Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 2, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 14, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Thoughts on scientific product development Lo, my 5 subscribers, who are you? More of the same.

San Francisco 133

San Francisco Lean Continuous Deployment DC 133

Startup Lessons Learned

SEPTEMBER 1, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 10, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment DC Lean 60

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. How to listen to customers, and not just the loud.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

MARCH 7, 2017

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 102

Software Review Design Agile Analytics 102

Startup Lessons Learned

SEPTEMBER 16, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 6, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 10, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 76

San Francisco Continuous Deployment Lean DC 76

Startup Lessons Learned

SEPTEMBER 2, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Startup Lessons Learned

SEPTEMBER 8, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

MARCH 13, 2009

So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. the most sensible SEM advice Ive read - discussed in the context of a real situation. Iterate as fast and for as long as you can. Dont scale. Dont marketing launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 28, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

Lean 68

Lean San Francisco Startup Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 29, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 22, 2008

Thoughts on scientific product development Lo, my 5 subscribers, who are you? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 68

San Francisco SCRUM Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68