Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. I used to use $.05, A very interesting strategy.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 29, 2008

Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive). Successful and failed experiments.

Revenue 60

Revenue Channel Acquisition Campaign 60

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167