ConversionXL

MAY 27, 2022

You’ve completed customer research for your product development and positioning strategy. Obsessing over going viral. Creative agency founder Dan Kelsall has helped many of his clients go viral. Curious about the impact of virality on revenue, he dug into demand generation campaign data. Don’t focus on this at all.

Demand 124

Demand B2B Distribution Channel 124

ReadWriteStart

NOVEMBER 10, 2010

Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even leads generation. After all, virality often tends to be based on ideas that are new to the public. Two years ago, 93% of Americans believed companies should have a social media presence.

Social Media 134

Social Media Media Programming Viral 134

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. The investment will be used for product development initiatives. Wildfire was one of the darlings of the fbFund incubator program. I first heard about the company from Dave McClure and have tracked it on the sidelines a bit since then.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

The Next Web

DECEMBER 2, 2013

These costs don’t take into account the many relevant systems within Shopify’s business such as maintaining its API, the infrastructure and server space needed to support its 50,000+ shops and designing and developing all of the beautiful templates that help make Shopify so successful. 8) Angry Birds.

Cost 168

Cost San Francisco New York City Ruby 168

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

crowdSPRING Blog

SEPTEMBER 22, 2010

Recommendations for usability in product development – [link]. New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. Children’s Websites: Usability Issues in Designing for Kids – [link]. Testing Accordion Forms – [link]. One purpose, so many designs.

Social Media 90

Social Media Small Business Design Media 90

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development. Offer free solutions to bring in more customers.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product. Marketing should start before product development. Offer free solutions to bring in more customers.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Lessons Learned

APRIL 7, 2010

In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!

San Francisco 154

San Francisco Lean Metrics Design 154

Version One Ventures

OCTOBER 31, 2016

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. New platforms as distribution tools.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Professionals Musings

MARCH 16, 2016

This term refers to an initial venture-capital investment, often wrongly sought to seed early product development. In fact, most often, it is limited to seeding a startup business rollout or scale-up after development is completed from friends and family. Frothy is good for entrepreneurs. Seed-round investment.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Audience 119

Audience San Francisco Continuous Deployment Lean 119

The Next Web

AUGUST 26, 2012

For this reason you should find out as quickly as possible if the product is indeed offering real value to your customers by looking at real data. The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Most start-ups fail.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.

Metrics 88

Metrics San Francisco Lean Viral 88

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

Startup Lessons Learned

DECEMBER 8, 2008

Why vanity metrics are dangerous ► November (1) ► October (7) ► September (9) ► August (8) ► July (8) ► June (7) ► May (8) ► April (5) ► March (11) ► February (10) ► January (10) ▼ 2008 (59) ▼ December (6) Assessing fit with the Wisdom of Crowds Engagement loops: beyond viral (..)

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

ConversionXL

APRIL 3, 2018

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Be agile, move at the speed of business, don’t hold up product development. To understand acquisition you must understand lifetime value.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

SEPTEMBER 3, 2021

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Build relationships with known business leaders.

Stealth 362

Stealth Leadership Viral Social Media 362

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?)

Marketing 84

Marketing Startup Small Business Viral 84

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase. Don’t give up your dream too early. Marty Zwilling.

Startup 335

Startup Social Media Metrics Viral 335

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase. Don’t give up your dream too early. Marty Zwilling.

Social Media 329

Social Media Metrics Viral Channel 329

mashable.com

MAY 24, 2011

May 23, 2011 by Christina Warren 20 Share on Tumblr email share Share on Tumblr email share The Mobile App Trends Series is supported by Sourcebits , a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. ); // Welcome to Mashable!

Mobile 90

Mobile Web Social Media Software Review 90

mashable.com

SEPTEMBER 12, 2011

For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team.

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

JULY 12, 2020

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

Hearpreneur

JANUARY 22, 2023

This trend is only set to increase in the coming years, and I expect to see more companies focusing on sustainability in their product development and business practices. When you connect your story to a viral event and piggyback on its coverage you can get attention.

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

Startup Lessons Learned

DECEMBER 7, 2008

Sometimes, a great hacker has the potential to grow into the CTO of a company, and in those cases all you need is an outside mentor who can work with them to develop those skills. At the end of the day, the product development team of a startup (large or small) is a service organization. Does this sound familiar?

Software Review 94

Software Review Technical Review San Francisco Part-Time VPE 94

David Teten

MAY 1, 2013

When deciding on the purchase of an expensive domain, startup teams should first consider whether the money might be better spent on other areas such as product development, customer acquisition, or hiring new talent. . Thanks to Matt Joyce and Saumil Jariwala for research help on this blog post. I previously published this in Forbes.

Naming 114

Naming Semantic Venture Capital Startup 114

ConversionXL

APRIL 13, 2017

Jonathan Price wrote on the same Quora thread that he believes growth marketing to differ from regular marketing because it “is technology-centric and it blurs the boundary between marketing and product development.” The use of qualitative research and quantitative data analysis to gain deep insights into user behavior.

Analytics 99

Analytics Engineer SEO Channel 99

The Next Web

NOVEMBER 18, 2013

Tiny, unknown apps can suddenly go viral and, seemingly overnight, grow to millions of users. Mobile apps and games are known for their unprecedented customer growth and scale, unlike anything seen in traditional retail or Web commerce. The five keys to getting to Support Zero.

Viral 125

Viral Developer Management Customer 125

Startup Professionals Musings

MAY 31, 2014

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

betashop.com

OCTOBER 8, 2012

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. 90 Things I’ve Learned From Founding 4 Technology Companies. Traction begets more traction if you are able to jump on it.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

MARCH 13, 2009

If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it? Pay attention to your fundamental driver of growth.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Professionals Musings

APRIL 7, 2023

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

Elevator Pitch 228

Elevator Pitch Salary Angel Investor Viral 228