ConversionXL

MARCH 7, 2017

Because they used the magic term ‘personas’, development teams were discouraged from developing their own, not realising that a market segment might contain multiple personas. Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It

Software Review 102

Software Review Design Agile Analytics 102

Steve Blank

NOVEMBER 4, 2021

See this webinar with Tony Ulwick to learn more about this canvas. What is the product/service/idea you seek to innovate? The goal of the market definition canvas is to help innovators uncover the job-to-be-done as perceived by the customer , not the product developer. Other products used and their functions.

Customer 427

Customer Marketing Lean Vertical 427

ConversionXL

JUNE 25, 2021

Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on. Because none of the product developers were parents themselves, this emotional aspect was overlooked. The key to success is consistency. Once they adjusted the monitor to provide regular updates, sales improved.

Product 96

Product Social Media Audience Software Review 96

YoungUpstarts

MAY 19, 2017

Not only do they have to deal with the possible debt they incurred during product development, but they are under pressure to have sufficient sales to keep the business afloat. Try to get speaking engagements at expos or create a webinar or seminar. One of the biggest issues facing startups is a lack of capital.

Cost 138

Cost Marketing Startup Social Media 138

The Startup Magazine

JUNE 1, 2023

Understanding your ideal customer’s demographics, behaviors, and pain points allows you to tailor your marketing efforts and product development to meet their needs. In reality, identifying and assessing the right target market for your offering is crucial to its success.

Entrepreneur 148

Entrepreneur Social Media Florida Audience 148

Hippoland

AUGUST 1, 2012

They would create whitepapers or webinars or have a special freebie that was related to their product/service that people could get simply by signing up for it. They think of paid marketing as an extension of product development — to get new customers to feed their data pipeline to shape their product.

Marketing 117

Marketing Startup Bootstrapping Advertising 117

Startup Professionals Musings

JULY 29, 2016

Word-of-mouth and social media may get you started, but there is no substitute these days for special promotions, webinars, presence at trade shows, and actively calling on decision makers. Unfortunately, the challenges of scaling a business, and making it profitable, often last longer than the product development phase.

Social Media 120

Social Media Metrics Viral Channel 120

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. Etc… At the pre-seed stage, a big way to stand out is if you have a V3 statement (as opposed to a V1 statement).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V5: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists and are doing lead generation for free trials / webinars / and content get customers profitably. Etc… At the pre-seed stage, a big way to stand out is if you have a V3 statement (as opposed to a V1 statement).

Seed Stage 48

Seed Stage Business Model B2B Email 48

Early Growth Financial Services

SEPTEMBER 5, 2013

Rapidly growing companies have a lot to deal with—product development, customer acquisition, raising financing, user scaling issues—just to name a few. HR and finance can seem like daunting tasks that you know are important, but just never have time for.

Finance 57

Finance Early Stage Startup Acquisition 57

Startup Lessons Learned

APRIL 26, 2009

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept. Great post!

Product Development 88

Product Development Developer San Francisco Product 88

Early Growth Financial Services

NOVEMBER 13, 2014

That statistic is just one of the useful pieces of information that Robert Lopez of Justworks shared during our webinar: Tips and Tricks for Founders at the Starting Line. Did you know that 33% of small and medium-sized businesses get fined for not doing payroll correctly?

Early Stage 52

Early Stage Acquisition Channel Product Development 52

unbounce.com

DECEMBER 11, 2012

share this page, follow us, download this extra free ebook, register for this webinar). If you are getting people to sign up for a webinar, are you showing the number of registrants as a form of social proof? Are you seeking feedback from your customer to help develop a hypothesis for your next test? Product Development.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Duct Tape Marketing

APRIL 15, 2013

A vibrant community today plays a role product development, problem solving, culture, branding and even finance. Do they blog, create eBooks, newsletters or webinars? Profitable companies everywhere have come to understand the power of community, even reaching far beyond the purchase of goods and services.

Community 77

Community Channel Framework Public Relations 77

ConversionXL

FEBRUARY 10, 2021

Based on this data, I think it comes down to a combination of the complexity and cost of the product offered, the average objections of the target audience, and the existing infrastructure in the company to handle more complex demos. Their approach is more webinar-like than demo—37 minutes is a somewhat lengthy recorded demo to sit through.

Product 120

Product B2C B2B Email 120

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. Good luck, engineering manager. It was painful for a lot of people.

Software Review 164

Software Review Engineer Management Technical Review 164

Startup Lessons Learned

JULY 29, 2009

Startups especially can benefit by using technical debt to experiment, invest in process, and increase their product development leverage. The biggest source of waste in new product development is building something that nobody wants. Leverage product development with open source and third parties.

Technical Review 168

Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. Lessons Learned by Eric Ries Monday, September 27, 2010 Good enough never is (or is it?) Expo SF (May.

San Francisco 167

San Francisco Lean Continuous Deployment Software Review 167

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 Thoughts on scientific product development I enjoyed reading a post today from Laserlike (Mike Speiser), on Scientific product development. I agree with the less is more product development approach, but for a different reason. Now that is fun.

Product Development 68

Product Development Developer San Francisco Product 68

VC Cafe

APRIL 22, 2020

We do content marketing such as webinars, guest posts, thought leadership pieces, press releases, and more. As a result, it will become easier and faster to solve problems, create more growth channels, and enhance customer confidence in your products or services. Inbound, Inbound, Inbound. We also do social media marketing.

Sales 113

Sales Cofounder Channel Revenue 113

Startup Lessons Learned

AUGUST 1, 2009

Also SJ's obsession with better taste (positively) contributes to the overall product development process. There are some good anecdotes about Chief Engineers in the Toyota Product Development Book. I really enjoyed this article, my first time reading any of your stuff. Will start to pay attention. Great post Eric.

San Francisco 166

San Francisco Lean Continuous Deployment DC 166

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. Thoughts on scientific product development Lo, my 5 subscribers, who are you?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 30, 2008

Own the development methodology - in a traditional product development setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: product development 15comments: mukund said.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Early Growth Financial Services

FEBRUARY 26, 2015

When your business is in its early days, your main, and definitely most important, areas of focus are product development and customer acquisition. While it won’t be your primary focus, your startup accounting is equally important to get right, in order to build a strong foundation to help you reach your strategic goals.

Startup 28

Startup Acquisition Product Development Cost 28

Startup Lessons Learned

APRIL 7, 2010

In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. .

Lean 168

Lean San Francisco Startup Continuous Deployment 168

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

SEPTEMBER 15, 2008

This gets me into trouble, because it conjures up for some the idea that product development is simply a rote mechanical exercise of linear optimization. You just constantly test little micro-changes and follow a hill-climbing algorithm to build your product. . The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

FEBRUARY 20, 2009

Luckily, I now have the benefit of a forthcoming book, The Principles of Product Development Flow. Labels: five whys root cause analysis , product development 11comments: Peter Severin said. Its really helped me articulate my thinking on this topic, and includes an entire chapter on the topic of reducing batch size.)

San Francisco 161

San Francisco Software Review Continuous Deployment Development Team Review 161

Startup Lessons Learned

NOVEMBER 29, 2008

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Labels: hiring , product development 5comments: TedHoward said. Expo SF (May.

San Francisco 146

San Francisco Lean Agile Java 146

Startup Lessons Learned

OCTOBER 5, 2008

But first I think we need to save the product manager from that special form of torture only a waterfall product development team can create. Labels: product development 8comments: Vincent van Wylick said. This post has been removed by the author. . The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco 158

San Francisco Management Software Review Product 158

Startup Lessons Learned

JULY 2, 2009

Labels: five whys root cause analysis , product development 15comments: Anonymoussaid. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0

San Francisco 164

San Francisco Lean Technical Review Software Review 164

Startup Lessons Learned

AUGUST 3, 2009

Refreshing to finally see lean and agile thinking emerge in product/business-floors and not only in technology. Critical also, as the lean company/start-up can not be lean by just using lean principles in IT and not in Product Development/Management - a common misinterpretation of the Toyota Production System.

San Francisco 168

San Francisco Product Lean Continuous Deployment 168

Startup Lessons Learned

NOVEMBER 8, 2008

Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Our goal in product development is to find the minimum feature set required to get early customers. This is a common mistake. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

SEPTEMBER 22, 2008

Sometimes we have the attitude that the Product Development team is the one responsible for Activation and Retention (hey, a great product would do that naturally) or that the Marketing team is responsible for Revenue and Referral (hey, go get me some money or free customers already). . Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own. Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

MARCH 16, 2009

Ever since that time, I have struggled to explain how the feedback loop in customer development should interface with the feedback loop in product development. Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development View more presentations from Eric Ries. Expo SF (May.

Agile 111

Agile Customer Development Developer San Francisco 111