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Productnaming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential productnames.
Follow us on Twitter for more information on our products. The unimportance of productnames. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a productname by seeing what the product does. Everybody knows what a productname should be.
The Self-Serve Startup » 6 Tips to Choosing a Great Company/ProductName. When naming your company you’re naming your baby. So give your baby a name that will still be a good name when she’s all grown up. The productname is not special in any way. Venture without Capital.
Most products out there suck so mom gets stuck with angst of wanting to have decorations, activities and chatzkies for other kids to take home. What should be an enjoyable experience turns into a time-suck obligation and angst-ridden day of self questioning.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
Can a competitor’s productname be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? As you develop your value proposition, think about the following questions.
Trademarks , which we touched on last week, are brand and productnames, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. In the Internet era, trademarks and domain names are closely interrelated, and both can be or become extremely valuable.
If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN. Any keywords, like a productname, that are in both the title and the first H1 tag will be strongly tied to the final indexing of the page.
A Moz article offers an example of informational modifiers for products: [productname] what is [productname] how does [productname] work how do I use [productname]. The end result—for manual or automated tagging—is a spreadsheet that classifies keywords by intent: VERY happy today.
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or productnames, logos , and slogans. When is it time to apply for a trademark.
Companies occasionally try to align navigation labels with internal productnames instead of plain English. People should not have to work hard to find out about what you are offering. Additionally, clear labeling is essential for usability, as discussed above. Broad and shallow versus narrow and deep.
How to Select a Company or ProductName. or productname. Names can be distinctive, unique. The problem with descriptive names is that they. Domain names should be easy to read in print, remember the letter "l" and the number "1" can. Company names, domain names and productnames.
Simply type in the name of your company, brand, products, or services, and make sure to search for “[company name] reports,” “[productname] reviews,” and other appropriate keywords. Figuring out how users perceive your business right now can be determined by conducting thorough Google research.
It has proven memorable with customers and a versatile jumping-off point for productnames such as Concentrate, Fruition, and Juicebox. My company name is designed to reflect the nature of my business appropriately. Thanks to Zach Gemignani, Juice Analytics! #19- 19- Reflects nature of the business. Photo Credit: Paul Stein.
During his OOW keynote last night, Larry Ellison invoked the iPhone to make fun of his own productnaming prowess. In doing so he announced to the audience what I was thinking throughout his speech. Game Changer. The in-memory switch. Enterprise Software (IBM, Microsoft, Oracle, SAP)'
Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Productname & price. Surprise costs down the line make people abandon carts. Ability to remove, save for later, change details like size. Clear call to action.
We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCTNAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.
So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new productname. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.
Control: It’s easy to make changes, like updating the quantity or removing products. Surprise costs down the line make people abandon carts. ” Indochino has a pleasing, minimalist approach to presenting cart contents.
And with that same massive leap of creativity Microsoft decided that their logo would have their productname and the letter “E’ with a swoop over it. One of E.piphany’s product innovations was that we used this new fangled invention called the browser and we ran on both Netscape and Microsoft’s.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully.
The main caveat to this seemingly miraculous scenario of One Line Of Code To Rule Them All is: certain things, such as eCommerce tracking, require some IT involvement because it involves setting up what’s called a “ data layer ” that contains dynamic content associated with fixed variables, e.g. productname, price, quantity.
Watch your productnaming. Productnaming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. Proceed with caution. You may recall the Chevy Nova, a compact car from GM.
Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”.
I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the productsname as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-
It requires the users either to know the brand or an attribute of the product they are looking for. The users are no longer required to know the productname or anything related to it, but an image. They can get a snap of a product they like the most with built-in cameras in cell phone and any other mobile device.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully.
Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Work Less, Get More Done, Convenient Open Source, What a Startup is Really Like, and more… Crowdsourcing Your ProductName → Hear me on the Startup Success Podcast Cool News, Links & Reviews (..)
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully.
Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course. Offer prizes, discounts, an affiliate or referral program, or simply ask for reviews post-purchase.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully.
Search on any productname for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips.
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully.
The most effective value proposition for your product is one that clearly meets one or more of your visitors’ key requirements — the more closely matched it is to your visitors’ mindset, the more compelling (and higher-converting) it will be (as an aside, Oli Gardner does a fantastic job of spelling out the importance of message-matching here.).
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and productnames carefully.
You must put your company name and logo on the front and back label of your product. Your brand name or branding elements can also help people identify with you and the products you sell. The place or position of your brand name and productname needs to be prominent for buyers to take notice easily.
Search on any productname for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips.
Software by Rob Passionate about Startups and MicroISVs Lessons Learned by a Serial Entrepreneur home about press micropreneurs archives ← Crowdsourcing Your ProductName My Pecha Kucha Presentation at the 2009 Business of Software Conference → RSS Troubles (FeedBurner) About this Blog If youre trying grow your startup youve come to the right (..)
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. It’s not that hard to change later to a C-Corp. You may recall the Chevy Nova, a compact car from GM.
Starting a business is an exciting time, and coming up with productnames and company logos can be one of the more enjoyable tasks you’ll tackle. Hiring a trademark attorney is a smart investment in your brand and your business’s future. Avoid Trademark Pitfalls and Build a Solid Brand.
the content is understandable (titles in images, unclear productnames, crazy stuff), and you are super fantastically sure about what you are doing when you make every page dynamic and "personalized customized super-relevant" to each visitor.
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and productnaming may also seem simple, but should be a key early effort, because mistakes can be very costly. It’s not that hard to change later to a C-Corp. You may recall the Chevy Nova, a compact car from GM.
If you do have competition, pay special attention to your productname, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your productname.
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