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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.

Silicon Valley

Silicon Valley Technical Review RSS PR

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. Rocket Watcher provides a practical look at product marketing for start-ups. If you enjoyed that, you should subscribe! April Amrita Reply 13.

B2B

B2B Metrics Marketing Startup

StartUpRoar

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Marketing Metrics 101 for B2B Startups

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