Remove Product Name Remove Reference Remove Sales Cycle
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Personalization comes in many forms… Including a first name in the subject line. Including a location reference in the subject line. Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

A good set of metrics will also give you a feel for inside and outside sales effectiveness and overall sales pipeline velocity as well. Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. April Amrita Reply 13.

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