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Nuts & Bolts of Intellectual Property for New Startups

Gust

It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars. One common mistake is to equate “IP” with “code” or other technical contributions.

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How “Tag Management” Can Improve Site Performance

ConversionXL

The tracking code you get from Google Analytics? Tag managers are tools designed to accomplish two main things: Minimize code deployed on websites and in apps. Allow many pieces of code to be managed from a single area without editing the site or app. That’s a tag. And all that is assuming you can even get them implemented!

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

What happens if a prospective client finds numerous poor reviews? Online Reputation Management, or ORM, refers to strategies and techniques that influence what information about your business can be found online. There are review platforms like Angie’s List and Trustpilot that are particularly important for local businesses.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos. For example, “portable phone charger reviews” is pretty straightforward.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

As I was looking at traffic stats I noticed a huge increase in mid-November due to a number of write-ups on startup and web-2.0 I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself. 11 Why Free Plans Don’t Work | Software by Rob on 08.18.10 at 6:32 am [.]

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I then thought to myself was would be a quick name that could reference a dog…it didn’t take long till “Hounder” popped in my head. I mentioned it to the team and instantly we knew we found our name. To that end, I am diligently working to make Hope Boulevard a resource and a home for all things encouraging. Thanks to J.

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