Remove Product Name Remove Reference Remove Technical Review
article thumbnail

Nuts & Bolts of Intellectual Property for New Startups

Gust

Tech startups are at the other extreme. Second in importance only to talented people, IP in all its forms is the key asset comprising most of the value of any tech startup. One common mistake is to equate “IP” with “code” or other technical contributions. Instagram is a textbook example.)

article thumbnail

Why Some Startups Win

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to Engineering. Mission Intent – What’s Really Important.

Startup 329
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And our Director of Technical Marketing was superb at understanding customer needs and communicating them to engineering. It will cost you your job.” That kind of accountable.

article thumbnail

How “Tag Management” Can Improve Site Performance

ConversionXL

Tag managers leverage this “data layer” to set a single point of reference that all three can pull the necessary data from. Marketers or solo entrepreneurs who manage sites on their own may end up getting hung up on technical complexities of tag deployment. Avoid Or Rapidly Fix Site Errors. It was an utter disaster.

article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

That wasn’t my vision for my company, so I decided to go with a name that showed apotential large presence, along with a name that sounded like something a consumer could trust, and that is when Gray & Associates Events became the name of the company. 2 – Our Flagship Technology.

Naming 48
article thumbnail

Struggling to Name Your Product? Here’s How We Did It

Up and Running

So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.

Naming 82
article thumbnail

LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and. Most technology revolutions are founded on one or two simple concepts. Time is short — it helps to refer to what those investors already understand. Is it a technology advantage?